MAM
World MSME Day: Kotak Mahindra Bank launches campaign to empower young entrepreneurs
Mumbai: On World MSME Day, Kotak Business Banking Solutions launched a new campaign called ‘Empowering Business, Empowering You’ that celebrates the never-say-die attitude of India’s young MSME entrepreneurs. Via this social and digital campaign, the bank promises to partner businesses in young entrepreneurs’ journeys, and empower them to thrive and succeed despite internal and external challenges.
The campaign, which is conceptualised and executed by Tonic Worldwide, includes a series of three videos that highlights the common stereotypes that young entrepreneurs face. These videos showcase how they eventually work towards proving every assumption wrong and emerge as leaders and winners in their respective fields.
Speaking on the campaign, Tonic Worldwide’s chief business officer Sudish Balan shared, “Often, what inspires the young, budding business owners are the success stories of the entrepreneurs who build up through a series of three films, we aim at showcasing the encouragement and unconditional support Kotak provides to these business ventures.”
MAM
Deepanshu Manchanda named IIMSAM Goodwill Ambassador
Zappfresh founder to advocate for Zero Hunger and nutrition goals.
MUMBAI: Deepanshu Manchanda just got a United Nations side quest because when you’re already fighting hunger from farm to fork, the next level is global goodwill. Deepanshu Manchanda, founder and managing director of DSM Fresh Foods Ltd. (Zappfresh), has been appointed Goodwill Ambassador for the United Nations Sustainable Development Goals by the Intergovernmental Institution for the Use of Micro-Algae Spirulina Against Malnutrition (IIMSAM), an observer to the UN Economic and Social Council (ECOSOC).
The honorary, non-remunerative role recognises his work in building inclusive, transparent food systems, strengthening smallholder farmer livelihoods especially women producers and advancing nutrition and food security.
Since founding Zappfresh in 2015, Manchanda has focused on traceability, farmer inclusion and public health. A notable collaboration with Shared Wealth Ventures LLC (a Heifer Project International subsidiary) established a backyard poultry sourcing model across Odisha, Bihar and Andhra Pradesh, linking women-led households directly to organised markets while promoting biosecurity and premium procurement practices.
As Goodwill Ambassador, he will support initiatives aligned with:
- SDG 2 (Zero Hunger) – advocating sustainable nutrition solutions
- SDG 3 (Good Health and Well-Being) – raising awareness of malnutrition interventions
- SDG 17 (Partnerships for the Goals) – fostering collaboration across institutions and communities
Manchanda said, “I’m honoured by IIMSAM’s recognition. It reflects the journey we began at Zappfresh to build transparent food systems that support smallholder farmers and improve nutrition outcomes. I’m eager to support collaborative progress toward Zero Hunger, better nutrition, and strong partnerships on a global scale.”
In a world where hunger and opportunity often sit at the same table, Manchanda isn’t just serving fresh food, he’s serving fresh hope, one traceable chicken and empowered farmer at a time.
