MAM
World Environment Day Special: Liva hosts a chat with Ace Designer Narendra Kumar
Liva in association with ace designer, Mr. Narendra Kumar spoke about the need for sustainability in fashion and future of fashion on World Environment Day. Mr. Narendera has launched multiple sustainable collections and recently launched ayurvedic masks in Kerala amidst the pandemic of COVID-19. On World Environment Day, Mr Kumar stressed on the need for sustainability and what customers can do to assist brands in their endeavour for the same. He also spoke about his love for Liva and their support in making fashion in India more sustainable and environment-friendly. "Being sustainable, fluid and having the quality of holding colours beautifully; Liva is one of the best fabrics for venturing into sustainable fashion for brands and companies," said Kumar.
Sustainability needs to be an everyday choice, which means the garments need to be affordable and durable. Narendra Kumar also shed light on how customers are becoming more aware now and can demand companies to showcase the garments journey on the tag which will ensure brands and companies are more conscious. The movement of sustainability has been hampered and slow. The real change will come when we make fashion sustainable and affordable; which can be worn every day.
He also addressed the myth of sustainable fashion being boring or boxy, for which he also launched his sustainable sportswear brand.
MAM
Mountain Goat Adventure Festival 2026 kicks off with Kärcher
13th Winter Expedition conquers Leh-Ladakh, Himachal, Upper Mustang and Bhutan from 15–22 February.
MUMBAI: The Mountain Goat Adventure Festival just proved that even the Himalayas need a good scrub because when your 4×4 is caked in mud, snow and legend, only Kärcher gets the job done. The 13th Winter Expedition, part of India’s premier endurance-led automotive community event, roared to life from 15 to 22 February 2026. A disciplined convoy of off-roaders tackled high-altitude deserts in Leh-Ladakh, rugged Himachal ridges, hidden trails in Nepal’s Upper Mustang, and challenging routes in Bhutan.
This year Kärcher India joined as the official wash partner, bringing nearly a century of high-pressure cleaning expertise to the extreme environment. Alfred Kärcher invented Europe’s first hot-water high-pressure washer in 1950, and the brand now celebrating 90 years of innovation in 2025–26 remains the world’s best-selling pressure washer, certified by Guinness World Records.
In the frozen Himalayas, where mud, snow, slush and salt threaten mechanical failure, Kärcher’s machines stripped vehicles clean with precision. From 4x4s to adventure bikes and gear, the tech kept everything expedition-ready and looking sharp.
Mountain Goat co-founders Shashwat Gupta and Suraj Tayal said, “As we enter the 13th Winter Expedition in 2026, Mountain Goat continues to push boundaries across newer terrains and tougher conditions. Strong partnerships play a key role in enhancing the expedition experience. In environments where mud, snow, and slush are constant challenges, maintaining vehicles becomes essential not just for performance, but for pride.”
The collaboration highlighted a perfect match, Mountain Goat’s relentless drive to conquer unforgiving landscapes paired with Kärcher’s legendary ability to blast away the grit. In a festival where every kilometre tells a story, this year’s edition proved that the real adventure isn’t just reaching the peak, it’s arriving there looking like you never left the showroom.
