MAM
World Environment Day Special: Liva hosts a chat with Ace Designer Narendra Kumar
Liva in association with ace designer, Mr. Narendra Kumar spoke about the need for sustainability in fashion and future of fashion on World Environment Day. Mr. Narendera has launched multiple sustainable collections and recently launched ayurvedic masks in Kerala amidst the pandemic of COVID-19. On World Environment Day, Mr Kumar stressed on the need for sustainability and what customers can do to assist brands in their endeavour for the same. He also spoke about his love for Liva and their support in making fashion in India more sustainable and environment-friendly. "Being sustainable, fluid and having the quality of holding colours beautifully; Liva is one of the best fabrics for venturing into sustainable fashion for brands and companies," said Kumar.
Sustainability needs to be an everyday choice, which means the garments need to be affordable and durable. Narendra Kumar also shed light on how customers are becoming more aware now and can demand companies to showcase the garments journey on the tag which will ensure brands and companies are more conscious. The movement of sustainability has been hampered and slow. The real change will come when we make fashion sustainable and affordable; which can be worn every day.
He also addressed the myth of sustainable fashion being boring or boxy, for which he also launched his sustainable sportswear brand.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
