MAM
World Emoji Day: Brands show creativity
World Emoji Day: Brands show creativityNEW DELHI: Brands across segments didn’t leave any stone unturned to celebrate World Emoji Day. Brands seized the opportunity to get creative with brand posts – some quirky, some straight and some with contests.
World Emoji Day is celebrated on 17 July annually since 2014 and is a global celebration of emojis that have transformed in great ways from the realms of texting, advertising and marketing to having its own official day.
There is no denying that emojis have the power to inform you of someone’s mood without words and brands bank on this trait of emoticons with World Emoji Day brand posts. Due to the pandemic, this time, brands carried out the celebration by spreading awareness about precautions through emojis.
Tech giants Apple and Google announced new emojis. Apple has announced that the company would adopt 13 emojis from Emoji 13.0, approved by Unicode Consortium. Google, on the other, will introduce all the 117 emojis from the Emoji 13.0 with the Android 11 update.
Meanwhile, here are some top brands that made the best use of emojis.
Sony PIX:
PDT
Sony Pictures Networks: https://instagram.com/stories/sonypicturesnetworks/2355064689641620147?utm_source=ig_story_item_share&igshid=bb8a8bqm9ww3
Kotak Mahindra Bank:
Glucon-D:
Tata Group:
Amul:
Nicotex:
Zee Cafe:
Star Sports:
&flix:
Tata Sky:
&TV:
Sleepwell:
What's your morning mood??? #WorldEmojiDay
— Sleepwell (@mysleepwell) July 17, 2020
Helix:
SleepXIndia:
Happy #WorldEmojiDay to all those who cannot send a single message without an emoji in it pic.twitter.com/VqayIAFp1V
— SleepXIndia (@sleepx_india) July 17, 2020
Mumbai Metro:
#Metrokars, express yourself with #MetroEmojis. Smash the like button now to get them! #WorldEmojiDay#HaveANiceDay #MumbaiMetroOne #MumbaiMetro #Emoji pic.twitter.com/jPO6ZupOpd
— Mumbai Metro (@MumMetro) July 17, 2020
Volkswagen Financial Services –
This #WorldEmojiDay, get the absolute peace of mind, when you finance with #VolkswagenFinancialServices#Emoji #MotorFinance #MotorLoan #VWFS #VW #Skoda pic.twitter.com/kj5NvHGj5a
— Volkswagen Finance (@vwfsIndia) July 17, 2020
Axis Direct :
Not everything in life can be said with words; say it with Emojis instead! #WorldEmojiDay #SimpleHai
Posted by AxisDirect on Thursday, 16 July 2020
MX player:
PayPal:
Britannia:
Dabur:
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
