MAM
World Championship of Legends announces EaseMyTrip as its presenting partner
Mumbai: EaseMyTrip, an online travel platforms, has announced its partnership as the presenting partner of the prestigious World Championship of Legends (WCL). This collaboration marks a significant milestone in the world of sports and entertainment, uniting two influential entities to enhance the cricketing experience for fans worldwide.
The World Championship of Legends is known for its outstanding contributions to cricket, and with EaseMyTrip as its presenting partner, the league is poised for further global recognition and engagement.
EaseMyTrip CEO and co-founder Nishant Pitti shared his thoughts about the partnership, stating, “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and curating unforgettable experiences for cricket enthusiasts around the globe.”
Bollywood actor Ajay Devgn, who has also invested in the World Championship of Legends, expressed his support, saying, “I welcome EaseMyTrip as the main presenters of the World Championship of Legends and am happy that we are on a path of creating new entertaining moments with our legendary cricketing heroes.”
Harshit Tomar, the visionary founder and CEO of the World Championship of Legends, emphasized the significance of this partnership, stating, “EaseMyTrip is the second-largest travel company in India and from cricket to tennis to kabaddi, EaseMyTrip has been associated with numerous sports leagues. I am confident that with EaseMyTrip on board, WCL will significantly strengthen”
Suresh Raina, a cricketing icon and valued member of the World Championship of Legends, expressed his enthusiasm, stating, “I’m thrilled to join India Champions in WCL! With EaseMyTrip as the powered by sponsors, the foundation of WCL is stronger than ever. Can’t wait to get back on the field alongside other cricketing legends and compete at Edgbaston. See you all there!”
Harbhajan Singh, another revered figure in cricket, echoed Raina’s sentiment, saying, “I am excited to join Indian Champions in WCL. Things are going in perfect direction , Getting ECB approval, huge response for ticket sales and now getting respected brands as sponsors. It strengthens the structure of WCL.”
The World Championship of Legends kicks off on the 3 July at the iconic Edgbaston Stadium in Birmingham, UK. Six teams will be vying for glory, including India Champions, Australia Champions, Pakistan Champions, England Champions, South Africa Champions, and West Indies Champions.
Legendary players such as Yuvraj Singh, Shahid Afridi, Brett Lee, Ian Bell, and Daren Sammy will grace the field, adding to the excitement and prestige of the tournament.
With EaseMyTrip as the presenting partner and the shared excitement of cricketing legends and investors, the World Championship of Legends is set to captivate audiences and solidify its position as a premier cricketing event.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
