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WorkIndia hands Pitchfork Partners its corporate communication mandate
Mumbai: Technology-based recruitment marketplace, WorkIndia has appointed Pitchfork Partners Strategic Consulting LLP as its public relations counsel. With this mandate, the company aims to strengthen its position as an organisation dedicated to enabling blue-collar employees to find jobs based on their skills.
WorkIndia has built a fully automated technology platform that enables geo-tagged, dynamic, algorithm-based hiring that requires minimum or no human intervention. Founded in 2015, WorkIndia aims to organise the blue-/grey-collar sector so that employers can connect to the right employees, and that every worker can get a suitable job, said the company in a statement.
Approximately 65 per cent of the Chinese blue-collar workforce uses online recruitment websites for job search; the Indian online revolution in blue-collar is rapidly catching up. WorkIndia’s co-founder and CEO Kunal Patil said, the white-collar segment’s behaviour is well documented, but the blue- and grey-collar segment behaves very differently when it comes to recruiting. “Our larger goal is to provide meaningful livelihoods to the 258 million blue-collar workers in India and we believe that Pitchfork Partners shares our passion and beliefs. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us,” he added.
Pitchfork Partners, co-founder, Jaideep Shergill said, “We are pleased to associate with WorkIndia given its leadership position in this massive blue-collar market. It’s a great opportunity to assist WorkIndia achieve its vision through strategic and insights-driven communication.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
