Brands
Workday lands marketing heavyweight to turbocharge India expansion
MUMBAI: Workday has secured a major coup, naming Chaitra Shetty as its new head of marketing for India as the enterprise cloud powerhouse accelerates its ambitions in one of the world’s most dynamic technology markets.
Shetty arrives with stellar credentials, having spent nearly two decades building campaigns for enterprise technology’s elite. Her most notable achievement was a seven-year tenure at Autodesk, where she rose from field marketing manager to account-based marketing manager covering India and SAARC, including leading the flagship Autodesk University events that drew over 2,000 attendees and generated 16 million social impressions.
She joins from Automation Anywhere, where she spent 16 months as head of marketing for India, and previously commanded C-suite engagement strategies at ServiceNow, rising to director level whilst orchestrating campaigns targeting India’s top executives.
The California-based giant, which powers finance and human resources operations for more than 10,000 organisations worldwide—including over half the Fortune 500—is positioning Shetty’s appointment as a strategic investment in India’s booming digital economy. Her expertise in account-based marketing and executive engagement aligns perfectly with Workday’s growth strategy in the region.
Workday’s applications, built with artificial intelligence and machine learning at their core, are capturing enterprises navigating the future of work. With Shetty’s proven track record in driving measurable impact across the marketing funnel, the company is well-positioned to deepen its market leadership.
Her diverse background—spanning digital marketing at Mirum India and editorial leadership at AnimationXpress, where she authored over 1,000 stories—brings a rare 360-degree perspective to the role.
With India’s enterprise software market surging and organisations racing to modernise, Shetty’s arrival signals Workday’s determination to own the narrative. The pieces are falling into place for India’s new work day.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
