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WordsWork Communication bags PR mandate for Sanfe
Mumbai: Communications advisory WordsWork Communications Consulting has bagged PR and communications mandate of Sanfe – an intimate skincare and hygiene brand for women.
The partnership will bolster the homegrown brand’s communications campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility among its target audience, said the statement.
A digital-first brand, Sanfe is a brainchild of two IIT engineering students out to resolve intimate wellness and hygiene concerns for women.
“Having two young engineering graduates emerge with such incredible solutions for women is something unique that must be talked about. Their products are innovative and finally serving a silent need for all women,” said WordsWork Communications Consulting founder and director Neha Rastogi. “We will be responsible for delivering end-to-end communications and outreach solutions for Sanfe ranging from strategizing, planning, and conducting campaigns. Having vast expertise that has grown over the years, we are confident of delivering a disruptive and effective communications approach for Sanfe.”
Sanfe aspires to be that choice women can make to take care of and nurture their bodies based on what they really want and need.
“We are a young brand, and we would need the right kind of guidance for our brand and its communication. With their deep experience, I am certain that we will achieve a productive communication strategy, and together strengthen our engagement in spreading awareness about intimate hygiene and care,” affirmed Sanfe co-founder Harry Sehrawat.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
