MAM
Word of Mouth media launches new digital series ‘The Quintessential Sunshine Man Rd Burman – Lessons for Lockdown’
Word of Mouth of Media launched its 7th project recently ‘The Quintessential Sunshine Man Rd Burman’. In this digital series Vineet KKN 'Panchhi’, Founder, Word of Mouth Media talks about some ‘Lessons for Lockdown’.
“I grew up listening to RD Burman Saab's music, collecting anecdotes about his life, and positivism. For the last few weeks, his music has been my constant in these uncertain times. I believe that RD Saab’s life and what he stood for has served a great lesson for all of us and we have tailor-made some of these in the latest series,” said Vineet.
In this context, Word of Mouth Media started ‘The Sunshine Project’ to help people stay positive during these tough times. While the website is a repository and not a destination in itself, the team constantly brainstorms on various items that can help people cope during this difficult times.
“Sunshine in so many ways is the closest Metaphor to what we are trying to do. We want people to stay positive and hopeful especially during current circumstances when we know that our problems are way bigger than we can handle. Our latest initiative is more about bringing sunshine to ourselves, our minds, and our communities,” He added.
Through the latest project, Word of Mouth Media is trying to spread smiles by putting up podcasts, interviews with stimulating people, and a few initiatives that can support. It’s an ongoing project that will continue to build more positivity and bring a ray of sunshine to people’s lives.
In the link below, Mobius Films and Word of Mouth Media brought back our hero; for all of us, so we can all learn how he continued to be creative and 'sunshine' like, even through the toughest of times. Link: https://www.youtube.com/watch?v=CuntVPjUHp4
Some of the previous projects by Word of Mouth Media:
Sunshine Project 1- India Care Collective:
It was a small initiative started by a group of citizens to raise funds for the poor during the Covid-19 crisis.
Sunshine Project 2 – The Sunshine podcast:
This podcast is truly everything sunshine featuring Vineet KKN 'Panchhi', every podcast talks about life anecdotes that can turn this gloomy time into a positive one.
Sunshine Project 3 – Elders First, Ghar pe Rahiye:
This initiative encourages people to volunteer for the elderly in society in association with EMOHA eldercare.
Sunshine Project 4 – The Sunshine Mindset:
The Sunshine Mindset initiative is in collaboration with Niti Gupta of You Turn Consulting, Singapore, which helps to cope with mental health during the lockdown period.
Sunshine Project 5 – The Sunshine Nazm:
This initiative focuses on the fact that no matter what life must go one with various Nazms being a part of this initiative.
Sunshine Project 6 – Sunshine poetry hour:
The 'Sunshine Poetry' Hour is an attempt to spread some sunshine and 'Roshni' to those who are away from their traditional work environment.
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Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
