MAM
Wondrlab appoints Sameet Ali Soni as content lead
Mumbai: A data-driven influencer marketing platform, Wondrlab has appointed Sameet Ali Soni as content lead. He joins from Wunderman Thompson Bangalore, where he was assistant vice-president (AVP) and senior creative director.
At Wondrlab, Sameet will oversee the creative integration and content creation on a large set of key accounts. He will report to the What’s Your Problem’s (WYP) co-founder and CCO Amit Akali. For the record, Wondrlab has acquired WYP in 2020.
Sameet comes with nearly 17 years of experience in advertising, having worked on brands like ITC Foods, Kingfisher, Sony ESPN, Lifestyle, Britannia (digital), Rohan Builders and McDowells.
Speaking in this context, Akali said, “We’ve done away with the 13/14 designations that other agencies have. Our senior-most creative positions are our ‘content leads’ and ‘content directors’. Sameet is someone I’ve worked with at the beginning of his career. Even then, he was a special talent creating the iconic Bingo Mad Angles ‘Board Room’ film.”
“While he brings many more skills with him now, he brings the same love for advertising. The last year (our first at Wondrlab) has been amazing with us winning some of the biggest and most exciting brands. That is looking for the platform first, new-age, truly integrated work. The coming days are full of opportunities and I am sure someone senior and experienced like Sameet and Rahul will help us make the most of it,” he added.
“What’s Your Problem and WondrLab have been doing some wonderful integrated work for all its brands with fresh platform-first ideas. I am excited as I set a path on a new journey and of course, working with my old boss and mentor Amit Akali,” Soni added further.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
