Brands
Wonder-la plans Rs15 crore marketing spends in 2014-15.
BENGALURU: Indian amusement park major Wonderla Holidays (Wonderla) plans to up its marketing spends by about 10 per cent during FY-2014-15 from the Rs13 crore it spent in the last fiscal. The company also will spent about 1 per cent of the total value of its IPO amounting to a maximum of Rs185 crore that opens on 21 April this year.
“Our mass media communications are season specific. We generally target people within a 300 kilometre radius from our amusement parks. We use radio, newsprint, outdoor and social media to a limited extent,” revealed a source in Wonderla to www.indiantelevision.com on the side lines of a press conference to announce the company’s IPO.
“For both our properties – the one in Bengaluru and the first one in Kochi, depending upon the season, we use around 80 to 100 billboards spread across each district of Karnataka and Kerala. Besides, periodically, we use local channels and cable networks, print and radio during seasonal times for mass media communications in our target catchment areas,” added the source.
“Typically we spend between 9 to 10 per cent of our topline towards marketing expenses, which includes payments to our agents in each district of the two states,” said the source. The company reported revenues of Rs139 crore in FY 2012-13.
“For our IPO, we will be spending around 1 per cent of about Rs185 crore or roughly about Rs 2 crore towards the mandated television and newsprint ads as well as on road shows and investor presentations,” revealed the source further.
The company’s creative duties are handled by Windowseat Communications and media buying by Mudra.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
