Brands
Wonder-la plans Rs15 crore marketing spends in 2014-15.
BENGALURU: Indian amusement park major Wonderla Holidays (Wonderla) plans to up its marketing spends by about 10 per cent during FY-2014-15 from the Rs13 crore it spent in the last fiscal. The company also will spent about 1 per cent of the total value of its IPO amounting to a maximum of Rs185 crore that opens on 21 April this year.
“Our mass media communications are season specific. We generally target people within a 300 kilometre radius from our amusement parks. We use radio, newsprint, outdoor and social media to a limited extent,” revealed a source in Wonderla to www.indiantelevision.com on the side lines of a press conference to announce the company’s IPO.
“For both our properties – the one in Bengaluru and the first one in Kochi, depending upon the season, we use around 80 to 100 billboards spread across each district of Karnataka and Kerala. Besides, periodically, we use local channels and cable networks, print and radio during seasonal times for mass media communications in our target catchment areas,” added the source.
“Typically we spend between 9 to 10 per cent of our topline towards marketing expenses, which includes payments to our agents in each district of the two states,” said the source. The company reported revenues of Rs139 crore in FY 2012-13.
“For our IPO, we will be spending around 1 per cent of about Rs185 crore or roughly about Rs 2 crore towards the mandated television and newsprint ads as well as on road shows and investor presentations,” revealed the source further.
The company’s creative duties are handled by Windowseat Communications and media buying by Mudra.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
