MAM
Women’s T20 Challenge 2022: BCCI invites quotations for title sponsor rights
Mumbai: The Board of Control for Cricket in India (BCCI) has announced the release of request for quotations (RFQ) for title sponsorship rights For Women’s T20 Challenge 2022. The BCCI invited quotes from reputed entities for acquiring the title sponsorship rights for the Women’s T20 Challenge 2022. The RFQ will be available for purchase till 4 May.
Earlier last week, the BCCI president Sourav Ganguly had confirmed that the Women’s T20 Challenge will be held in Lucknow from 24-28 May. The confirmation comes a month after the BCCI revealed that it is mulling over a ‘full-fledged’ Women’s Indian Premier League (IPL) starting in 2023 which will involve Indian and overseas players.
In March, the board announced that a franchise-based annual T20 tournament for women cricketers will be started from 2023. The tournament will contain six teams and will be referred as Women’s IPL instead of Women’s T20 Challenge
This year, a three-team women’s T20 Challenge will be held in May during the IPL playoffs. While Pune was previously shortlisted as the venue, the board has now decided to host the tournament at the Ekana Stadium in Lucknow.
According to the official release, the detailed terms and conditions governing the tender process including the process for submissions of quotes, rights and obligations, etc. are contained in the ‘Request for Quotation’ (RFQ) which will be made available on receipt of payment of a non-refundable fee of Rs one lakh plus any applicable goods and services tax. The procedure to procure the RFQ documents is enlisted in annexure A to this document.
“Any interested party wishing to submit a quote is required to purchase the RFQ. However, only those satisfying the terms and conditions set out therein shall be permitted to submit a quote. It is clarified that merely purchasing the RFQ does not entitle any person to submit a quote,” stated the release.
BCCI reserves the right to cancel or amend the RFQ process at any stage in any manner without providing any reason.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
