MAM
Women’s job postings in India rise 19 per cent YoY
Foundit report shows gains in senior roles, Tier-2 cities and higher salary bands in 2026.
MUMBAI: Women’s representation in India’s job market just turned up the volume because when postings grow 19 per cent in a year, the glass ceiling starts sounding more like a glass amplifier. Women’s share of job postings across India climbed 19 per cent year-on-year between February 2025 and February 2026, according to the Women in the Indian Workforce 2026 report released by Foundit. The analysis highlights a meaningful shift: opportunities for women are expanding beyond entry-level roles into senior positions, higher salary brackets, emerging technology functions and Tier-2 markets.
Foundit VP for marketing Anupama Bhimrajka said, “Opportunities are expanding beyond entry-level roles into senior positions, higher salary brackets, and growing talent hubs across Tier-2 cities. While a large share of openings still fall below Rs 10 LPA, the broader trend indicates that access to diverse and higher-value roles for women is steadily improving.”
Key shifts include:
- Seniority: Women’s hiring share rose in higher experience bands 7–10 years (11 per cent to 14 per cent), 11–15 years (2 per cent to 4 per cent), and 15+ years (1 per cent to 3 per cent).
- Geography: Tier-2 and Tier-3 locations now account for 44 per cent of women-represented postings (up from 41 per cent), with Tier-2 women-preferred postings growing 22 per cent YoY. Fast-growing hubs include Jaipur, Coimbatore, Indore and Kochi.
- City share: Delhi/NCR leads (21 per cent), followed by Bengaluru (16 per cent), Mumbai (14 per cent), Pune (11 per cent), Hyderabad (10 per cent) and Chennai (9 per cent).
- Functions: Representation increased in IT (32 per cent to 34 per cent), Data & Analytics (7 per cent to 10 per cent), Sales & Business Development (15 per cent to 16 per cent), and Marketing & Communications (14 per cent to 16 per cent). Customer Service/BPO dipped from 12 per cent to 10 per cent, and Human Resources from 21 per cent to 20 per cent.
- Salaries: Postings below Rs 10 LPA fell from 79 per cent to 74 per cent, while Rs 11–25 LPA rose from 11 per cent to 16 per cent and Rs 25 plus LPA from 8 per cent to 10 per cent. Startups show an even stronger tilt toward higher bands (Rs 11–25 LPA at 24 per cent, Rs 25 plus LPA at 15 per cent).
- Work models: Return-to-office mandates grew only 18 per cent in 2026 (down from 55 per cent in 2025), while hybrid roles rose 9 per cent and remote opportunities increased 6 per cent.
The report points to a narrowing demand-supply gap in emerging tech roles (women’s participation up from 26 per cent to 31 per cent), signalling a more inclusive ecosystem ahead.
In a job market that’s finally turning the dial toward balance, the numbers whisper a clear message: Indian workplaces aren’t just opening doors for women, they’re starting to widen the corridors.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
