Brands
Womanhood: Lokmat celebrates with Divya & Sonalee
MUMBAI: To recognise the efforts and contribution made by women in their respective fields, Lokmat, one of Maharashtra and Goa’s leading newspapers, celebrated womanhood with its Lokmat Sakhi members on 7 March 2017, at Mithibhai College in Mumbai inviting women achievers from various walks of life.
The event was graced by the renowned Bollywood actress and writer Divya Dutta, WhiteSwan Consulting founder director and CEO Anjali Nigam, Pinkathon ambassador Sharmila Munj, and noted actor and dancer Sonalee Kulkarni who is currently anchoring Comedy Chi Bullet Train on Colors Marathi and actress Mayuri Wagh who plays Asmita on Zee Marathi.
Lokmat Sakhi has become a platform of unifying women of Maharashtra and a forum of their self-expression covering wide range of topics.
Dutta, who has written a book on her mother – ‘Me & Ma’ published by Penguin, said, “This event is unique as it helps me share some of the wonderful free and memorable moments I had shared with my mother and I wish every woman can become a friend to her child. This unique bonding and friendship lasts forever and helps you have faith in yourself and sail through the challenges in life. I owe my life to my Mom and I have dedicated this book to her.”
Nigam said, “Self-defense is very important for women and being alert helps. I have worked in this area and I sincerely feel as parents and mothers we have a great role to play.”
Munj said, “I am an avid runner, and health is the most important aspect of my life and on this eve of International women’s day celebration I would like to convey the message to all the women in the world that, please be aware about your health and stay fit.” Lokmat Media vice president – brand and communication Shalini Gupta said, “Lokmat Sakhi is a forum of self-expression and bonding.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
