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Wizcraft sets intl base in Singapore
MUMBAI: Experiential marketing and event management company Wizcraft International has announced launch of its international base in Singapore.
The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services covering ground, digital, display and brand property creation.
The company already has liaison offices in the US, the UK, Canada, USA, Oman, Sri Lanka and UAE and associates across the world.
Wizcraft director Sabbas Joseph said, “Wizcraft has always serviced global brands across the region. We are certain that our team being closer to the centre of decision-making for the APAC region will ensure that we can influence the market trends positively and create partnerships that will deliver brand messaging across the region.”
Wizcraft director Andre Timmins said, “Wizcraft has taken significant leaps in terms of growth in the last decade and this reflects in the scale and magnitude of the events that we have done. Asia represents significant growth opportunities for Wizcraft and a globally connected city like Singapore is the best step to further expand the Wizcraft empire. This establishment will be an important growth market for our unique offerings over the years.”
Wizcraft South East Asia and Pacific region VP Ajay Rao said, “We look forward to leveraging our worldwide experience to deliver integrated services of International quality and range to consumers in Singapore. Being a cosmopolitan city-state Singapore has highly skilled resources and offers a conducive environment to creative and knowledge-driven industries. We look forward to our associations here and also plan to add to our service offerings as demand grows.”
Wizcraft was established in 1988 as a communication and entertainment company, integrating strategy, creativity and technology to provide interactive entertainment and event solutions to a global audience. Its aim has been to create a medium, which is flexible offering multiple options – targeting a specific consumer group, offering the opportunity for mass exposure across multiple media channels.
Some of the projects Wizcraft has been associated with events and like the ICC World Cup‘s Opening ceremony in Dhaka, Bangladesh, cricket-activation in Sri Lanka and the closing of the ICC World Cup in India; the Opening and Closing ceremonies of the Commonwealth Games in New Delhi, 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman, the Handover ceremony of the Commonwealth Games in Melbourne, and The Unforgettable Tour (Indian Cinema‘s biggest concert that travelled across Toronto, Trinidad, LA, San Francisco, Houston, Atlantic City, Chicago, New York and London bringing together the greatest icons of the Indian Film Industry).
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
