MAM
Wizcraft sets intl base in Singapore
MUMBAI: Experiential marketing and event management company Wizcraft International has announced launch of its international base in Singapore.
The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services covering ground, digital, display and brand property creation.
The company already has liaison offices in the US, the UK, Canada, USA, Oman, Sri Lanka and UAE and associates across the world.
Wizcraft director Sabbas Joseph said, “Wizcraft has always serviced global brands across the region. We are certain that our team being closer to the centre of decision-making for the APAC region will ensure that we can influence the market trends positively and create partnerships that will deliver brand messaging across the region.”
Wizcraft director Andre Timmins said, “Wizcraft has taken significant leaps in terms of growth in the last decade and this reflects in the scale and magnitude of the events that we have done. Asia represents significant growth opportunities for Wizcraft and a globally connected city like Singapore is the best step to further expand the Wizcraft empire. This establishment will be an important growth market for our unique offerings over the years.”
Wizcraft South East Asia and Pacific region VP Ajay Rao said, “We look forward to leveraging our worldwide experience to deliver integrated services of International quality and range to consumers in Singapore. Being a cosmopolitan city-state Singapore has highly skilled resources and offers a conducive environment to creative and knowledge-driven industries. We look forward to our associations here and also plan to add to our service offerings as demand grows.”
Wizcraft was established in 1988 as a communication and entertainment company, integrating strategy, creativity and technology to provide interactive entertainment and event solutions to a global audience. Its aim has been to create a medium, which is flexible offering multiple options – targeting a specific consumer group, offering the opportunity for mass exposure across multiple media channels.
Some of the projects Wizcraft has been associated with events and like the ICC World Cup‘s Opening ceremony in Dhaka, Bangladesh, cricket-activation in Sri Lanka and the closing of the ICC World Cup in India; the Opening and Closing ceremonies of the Commonwealth Games in New Delhi, 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman, the Handover ceremony of the Commonwealth Games in Melbourne, and The Unforgettable Tour (Indian Cinema‘s biggest concert that travelled across Toronto, Trinidad, LA, San Francisco, Houston, Atlantic City, Chicago, New York and London bringing together the greatest icons of the Indian Film Industry).
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
