Brands
Wishful by W collaborates with celebrity designer Sahil Kochhar
Mumbai: Pioneering premium occasion wear brand Wishful by W unveiled its latest festive line in collaboration with renowned celebrity designer Sahil Kochhar. This exceptional partnership signifies a fusion of design excellence, brand appeal, and widespread accessibility. Tailored for special occasions, this exclusively curated line celebrates Sahil Kochhar’s signature craftsmanship and the elegance of Wishful, delivering opulent occasion wear adorned with breathtaking details.
Sahil Kochhar, a trailblazing fashion luminary, transforms each outfit into a true masterpiece. His creations transcend seasons, imbuing each design with luxury, distinctiveness, and enduring elegance. His collaborations with Bollywood and pioneering sustainable initiatives further solidify his place as a dynamic force in the Indian fashion industry. His much-anticipated collection for Wishful’s festive launch redefines luxurious occasion wear, weaving intricate details into each ensemble, ideal for special occasions.
Speaking about the collaboration, TCNS Clothing Co Ltd MD Anant Daga said, “We are delighted to partner with Sahil Kochhar, a visionary designer who continues to redefine the art of fashion. Wishful has consistently offered elegantly crafted occasion wear for the contemporary Indian woman. Through this collaboration, we plan to elevate our offerings further by introducing Sahil’s artistic creations to our esteemed patrons nationwide. Sahil’s design sensibilities and his deep connection with nature align perfectly with the brand’s ethos, and together, we aim to reinvent festive couture for the modern Indian woman.”
Speaking on the occasion, Sahil Kochhar said, “We are immensely proud of the collaboration between Sahil Kochhar and Wishful. It stands as a testament to the power of partnerships that bridge the gap between art and commerce. Our collective goal was to take our artistic creations to a wider audience, and joining hands with a prominent retail powerhouse like Wishful by W has allowed us to achieve just that. Our shared commitment to intricate craftsmanship and attention to detail has resulted in a collection that captures the spirit of celebration and joy. In every garment, we have aimed to capture the ephemeral beauty of nature, designing pieces that resonate as cherished heirlooms for generations to come.”
The Wishful festive collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship and perfectly embraced contemporary trends; each creation represents a harmonious fusion of the past and the current fashion trends. Adorned with delicate floral motifs, reminiscent of India’s vibrant blossoms intertwine gracefully with geometric patterns, elegantly embroidered threadwork, and modern silhouettes, among others. This exceptional partnership perfectly encapsulates Sahil Kochhar’s design ethos, effortlessly merging traditional elements with contemporary aesthetics.
In the contemporary tapestry of Indian celebrations, where tradition merges with vogue, Wishful gracefully navigates its presence not merely at casual gatherings but to become a coveted couturier for festive occasions. Since its inception, the brand has carved its niche by offering modern Indian women an opulent repertoire of premium, elaborate and exclusive occasion wear, while expanding its presence across India.
The festive collection will be available across all exclusive Wishful stores, select W stores, www.wishfulbyw.com and www.wforwoman.com
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
