Brands
Wipro & Verveba join hands to improve mobile radio network
NEW DELHI: Global IT service provider Wipro has entered into a partnership with telecom network engineering company Verveba Telecom to improve mobile radio network among other fields.
The partnership brings together Wipro’s expertise in telecom sector and Verveba’s Mobile Radio Network Optimisation technology with services, intellectual property and solutions of both organisations.
The companies will offer solutions to address industry challenges in generating measurable economic value from fast growing, mobile network technology deployments and optimisation especially in 4G and single RAN technologies.
It will also provide the opportunity to combine the skills and talents of two great network services organisations. Verveba and Wipro will work together on business development activities and expanding solutions to the Telecom Service Providers globally.
“Verveba’s solution augments our Telecom Network Services portfolio for the communications industry by delivering better business outcomes through cost reduction, improvement in turnaround time & process simplification, across the multi technology Radio Network Optimisation field. This aligns well with Wipro’s goal of offering comprehensive, cutting-edge customer experience solutions to our clients,” said Wipro senior vice president & global business head – communications business unit Anil Kumar.
“We are pleased and excited about this partnership with Wipro. This partnership increases the reach of Verveba’s services and solutions. Wipro’s reach in global markets complements Verveba’s capabilities to deliver incremental business value to the Communication Service Providers,” added Verveba CEO Manik Arora.
Brands
Kingfisher signs three-year IPL partnership
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
MUMBAI: Kingfisher Premium Packaged Drinking Water is betting big on cricket’s biggest stage, sealing a three-year partnership with the Board of Control for Cricket in India to sharpen fan engagement at the TATA Indian Premier League.
The brand, owned by United Breweries, will serve as the official “good times partner” for the men’s IPL from 2026 to 2028, extending a relationship that began with the Women’s Premier League. The move signals a broader push to embed itself deeper into live sport, with a focus on immersive, consumer-led experiences rather than conventional sponsorship visibility.
At the heart of the tie-up is a suite of fan-first activations spanning broadcast, stadiums and digital channels. These include the “Kingfisher Bird Cam”, offering a branded spider-cam perspective during live matches, and the “Good Times Zone”, an in-stadium entertainment hub during play-offs aimed at amplifying match-day buzz. The brand will also back IPL fan parks, elevate public screening experiences and run digital contests tied to key moments through the season.
Vikram Bahl, chief marketing officer, United Breweries, said cricket in India “is more than a sport, it is a shared cultural moment”, adding that the IPL brings that energy alive at scale. “For Kingfisher Premium Packaged Drinking Water, being present at the heart of these moments, in partnership with the BCCI, is a natural extension of what we stand for. Through this association, we aim to enrich how fans experience the game… making every match more immersive, social and memorable,” Bahl said.
Devajit Saikia, honorary secretary, BCCI, said the IPL “has always been at the forefront of redefining sports entertainment and fan engagement”. He added that the collaboration would fuse cricket fandom with “innovative fan experiences that extend beyond the stadium”, helping create memorable moments for audiences nationwide.
For United Breweries, part of the HEINEKEN group, the play is clear: move from passive branding to active participation in the fan journey—on screens, in stands and across social spaces. With millions tuning in and turning up each season, the IPL remains the country’s most potent marketing theatre. The question now is whether “good times” can translate into lasting brand recall in a market where visibility is easy, but engagement is hard-won.
