MAM
Wipro Enterprises onboards Sahifa Mehta as global communications leader
MUMBAI: Wipro Enterprises has named Sahifa Mehta as its global communications leader. Mehta will lead corporate communications for Wipro Enterprises for Consumer Care & Lighting and Wipro Infrastructure across key geographies globally.
In this role, Mehta will be handling external and internal communications for Wipro Enterprises. She will spearhead the corporate branding and communication initiatives for both Consumer Care & Lighting and WIPRO Infrastructure globally.
Mehta is a Public Relations and Corporate Communications professional with over 17 years’ experience in the field. She has worked across corporate and agency roles helping numerous Fortune 500 brands develop their Communication Strategies and deliver their brand and communications goals.
In her last role with Perfect Relations, a part of Dentsu Aegis Network, as an associate director based in Gurgaon, Mehta helped companies across diverse sectors such as manufacturing, technology, consumer, consulting, automobile, and infrastructure brands with their PR roadmap leading the internal and external communications. Some of the brands she has worked with across her career include Microsoft India, Hindustan Unilever Limited, Louis Berger, Emirates Airlines, and many more. She has worked at PaperBind Pte, Kodak India leading Marketing Communications and Weber Shandwick Public Relations.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
