Digital
Wipro deepens Google Cloud tie-up to fast-track AI-powered enterprise productivity
BENGALURU: Wipro has thrown fresh fuel on its alliance with Google Cloud, rolling out Gemini Enterprise across its global operations as it races to hardwire AI into every corner of the business. The technology group is betting that Google Cloud’s agentic AI platform will sharpen decision-making, speed workflows and give employees a single conversational gateway to company data.
The move is anchored in Wipro Intelligence, the firm’s unified suite of AI platforms and solutions built on a “Client Zero” philosophy: test internally, deploy externally. Under this playbook, Gemini Enterprise is being threaded into core functions including finance, HR, sales, delivery and customer support to boost efficiency, agility and employee experience.
Gemini Enterprise, Google Cloud’s next-generation agentic AI platform, offers an intuitive interface powered by Google’s Gemini models, allowing employees to analyse data, interact with applications and build no-code AI agents with enterprise-grade controls.
Wipro will now use its consulting muscle and Wipro Intelligence toolkit to push joint clients beyond scattered AI pilots and into secure, production-grade solutions at scale. Signalling this deepened collaboration, Matt Renner, president and chief revenue officer at Google Cloud, opened the Google Cloud Gemini Experience Zone at Wipro’s Partner Labs in Bengaluru. The space showcases more than 200 ready-to-deploy AI agents spanning healthcare, banking, insurance, retail, communications and manufacturing.
Renner said the expanded partnership would move customers beyond experimental AI pilots to real outcomes, delivering AI agents that create measurable business value.
Chief operating officer of Wipro, Sanjeev Jain, said deploying Gemini Enterprise across the company set a global benchmark for responsible AI adoption and would drive efficiency, agility and growth.
As Wipro and Google Cloud tighten their grip on the enterprise AI stack, the race to redefine the future of work is no longer a concept. It is happening in real time and accelerating at breakneck speed.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
