MAM
Wipro Consumer Care relaunches Santoor Soap
MUMBAI: Wipro Consumer Care and Lighting has relaunched its soap brand, Santoor, which includes introduction of new fragrance, shape, packaging and formulation.
Wipro Consumer Care & Lighting senior vice president Anil Chugh said, “We have retained the original goodness of Santoor and enhanced the offering by introducing new fragrance and formulation. With the new Santoor we seek to strengthen our leadership in our core markets and grow by appealing to new consumers in other markets.”
According to Chugh, “Santoor has been growing faster than the industry and gaining share. One of the reasons for this is the consistency in communicating our core proposition of younger looking skin while keeping the message contemporary over the years. Also, our focus on providing the right value to the customer has contributed significantly to the brands success.”
In an official communiqué, the company stated that Santoor is the third largest soap brand in India and the largest selling brand in rural Maharashtra (value MS- 25.6%). Bollywood actor Saif Ali Khan will continue as the brand ambassador.
Chugh said, “Over the years Santoor has carefully chosen celebrities to endorse the brand and it has worked well for us. Saif Ali Khan is a very well known and successful actor in India and has worked well for the brand in the past. He fits the brand personality and is best suited for the role.”
Khan said, “I believe brand endorsements are partnerships which go beyond what one sees on TV and Print. Santoor enters a new era with some exciting strategies and dynamic plans. Santoor is a leading brand in India and I look forward to making our association a mutually excellent one”.
Santoor ads featuring Khan will break out on television by mid-March and the proposition of “younger looking skin” is interestingly weaved in with the celebrity Saif Ali Khan.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
