MAM
WION unleashes news engagement with its enhanced news app
Mumbai: Embark on an extraordinary news experience with the revamped WION news app by IndiaDotcom Digital Private Limited, heralding transformation in global news engagement. The upgraded app introduces a polished user interface, ensuring a seamlessly intuitive navigation experience. The redesigned layout prioritises user accessibility, presenting a simple and user-friendly platform for consuming news.
In this new digital realm, readers are not only mere spectators but also active participants in the news narrative. The WION News app bids farewell to clutter, reintroducing users to a clean layout, simplifying content discovery and enhancing navigation. Its contemporary design theme elevates the user experience by incorporating modern elements that captivate visually and foster intuitive interaction. Videos also take centre stage, promising an immersive experience, with WION shows gaining heightened visibility for an even more captivating multimedia journey.
Some of the key features of the revamped WION app also include:
· Tailored news feeds: Users now have the power to customise their news feeds, empowering them to prioritize and select content aligned with their specific interests.
· Immersive multimedia integration: The app places the spotlight on enhanced multimedia integration, offering an immersive and dynamic news experience with captivating video content.
· Social engagement: Seamlessly integrated social sharing options facilitate active user engagement, enabling effortless sharing of articles and videos across various social media platforms.
· Performance tweaks: Beneath the surface, the modernised WION app has undergone performance tweaks, guaranteeing a smooth and efficient operation for a seamless news consumption experience.
Highlighting the key purpose of the modern approach and new look of WION app, IDPL chief product & technology officer Akshansh Yadav expressed, “With the upgraded WION News app, we have prioritized simplicity in design and functionality. Our goal is to provide users with an intuitive platform that not only keeps them informed but resonates with their individual preferences. Navigating through the news should be seamless, and that’s exactly what we’ve achieved with the streamlined user interface.”
Zee Business & WION chief business officer Madhu Soman further added, ”From streamlined navigation to personalised content curation, we’re ensuring that our users not only consume news but also actively engage with it, making the WION News app a true digital companion on the information highway.”
WION News app ensures top-quality articles, thoughtful analyses, and expert opinions from seasoned editors and columnists. It’s your easy-access hub for high-calibre news content with a variety of perspectives and expert insights.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
