Brands
Winni launches premium line of chocolates
Mumbai: India’s second-largest online gifting platform, admired for its wide range of curated gifting products including cakes, flowers & and customized gifts for every occasion and relationship, has launched its premium range of chocolates to fulfill the massive demand it has experienced in the last five years in tier-2 & tier-3 cities.
Winni has sold Rs 75 Cr worth of chocolates in the last five years which the sale from tier 2, and tier 3 has accounted for a total of 55 per cent (40 per cent from tier 2 & 15 per cent from tier 3) which has surprisingly surpassed the tier 1 cities (40 per cent). Although the chocolate market in India has been growing at a 8-9 per cent YoY rate, Winni has experienced 100 per cent growth in chocolate sales in the last three years on its online platform and also at the retail stores.
Winni is going to offer a premium range of healthier chocolate alternatives by replacing artificial preservatives with natural and organic ones; enhancing the flavours by merging them with spices, fruits, dry fruits, and sweets in Western taste. Winni Chocolates’ premium range will be exclusively available through Winni.in and in over 300 brand retail outlets in 23 states and five UTs.
Winni’s co-founder & CEO Sujeet Kumar Mishra said,” With the rise in income level of the young aspirational class & the exposure to tier 1 cities lifestyle through social media, we have experienced a significant change in the buying behavior of our customers from tier 2 & tier 3 cities in the last few years. It’s pretty evident that cakes & and chocolates are replacing the traditional ‘Mithai’ (sweets) even in small cities during festivals and the rate of growth in demand is higher than in metros. That’s the reason we have decided to launch a premium range of chocolates that are still not available in tier-2 & and tier-3 cities despite the demand & and purchasing capacity.
He added, “Currently we sell chocolates worth 2.5 Cr every month via our online platform, our network of 300+ retail outlets across the country and other e-retailers, which is 10-12 per cent of our total sale. We are expecting to see reasonable growth in these numbers with the introduction of the new premium range of chocolates which are developed keeping various factors in mind such as the nutrition value, health first approach & the authentic taste. We are coming up with an extended product range where our consumers will have healthy snacking choices such as Protein bars, Yoga bars, seeds and dry fruits coated range of chocolates & and multiple variants of Sugar-Free chocolates.’’
Winni cakes offering a premium range with healthier alternatives aims to capture a larger market share and meet the evolving needs of its customers. Their emphasis on natural ingredients and unique flavours can set them apart from competitors and position them as a preferred choice for premium chocolates.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
