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Wing Communications wins PR mandate for AnalytixLabs
Mumbai: AnalytixLabs has awarded its PR mandate to Wing Communications, a full-service digital marketing agency. As a part of the mandate, Wing Communications will facilitate AnalytixLabs in enhancing its online presence and widening its outreach, said the statement.
AnalytixLabs was founded in 2011 by Sumeet Bansal, Ankita Gupta, and Chandramouli Kotta with a vision to offer a wide range of data science programs that could help to create industry-ready professionals. Over the last decade, AnalytixLabs has grown with branches in Bengaluru, Gurgaon, and Noida for offline boot camps. It also offers e-learning and online programs, all of them designed carefully by seasoned professionals with global certifications and placement support.
“We are happy to onboard with Wing Communications and are excited to have them as our PR partner in our next phase of growth. They are the ones who are going to help us capitalise on the potential of the digital medium and expand our reach,” said AnalytixLabs co-founder and CEO Sumeet Bansal.
The agency will be servicing AnalytixLabs from its Hyderabad office. The key areas of engagement are managing media planning, media buying, and public relations. The agency will help them devise their public relations strategy and help them improve their presence on digital channels.
“We hope to be a worthy associate of AnalytixLabs in their online journey. We are thrilled to be part of an initiative that helps train individuals in Data Science programs to become industry-ready professionals,” stated Wing Communications co-founder and CEO Shiva Bhavani.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
