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Wing Communications secures PR mandate for Planify
Mumbai: Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for Planify, one of the leading financial planning and wealth management platforms in the country. Wing Communications will be responsible for creating and executing strategic PR campaigns for the brand. The objective of the partnership is to showcase Planify as the best customer-centric financial advisor and trusted partner in the sector with a wide range of products and services.
Commenting on the partnership, Planify founder & CEO Rajesh Singla said, “Wing Communications, with its expertise and experience in the PR domain, will play a crucial role in building Planify’s brand awareness and reputation. It is a synergistic partnership, as Planify has its stronghold in the financial planning and wealth management sector, whereas Wing Communications is a medium that helps it reach the masses. Both firms can leverage each other’s strengths to help customers achieve their financial goals.”
Speaking of the association, Wing Communications founder & CEO Shiva Bhavani said, “Planify is one of India’s leading startups, PreIPO and wealth management platforms and we are confident that with our PR team’s skills, we will be able to position the brand for maximum impact. In this collaboration, we will implement innovative, disruptive, and seamlessly driven impactful PR campaigns that would help drive more engaging and personalized financial communication that will educate customers and improve their financial outcomes.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
