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Wing Communications bags PR mandate for Colive
Mumbai: Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for Colive, India’s leading co-living player. Wing Communications will be responsible for crafting and executing strategic PR campaigns and media relations for the brand. The objective of the partnership is to showcase Colive as the future of living and the preferred choice for urban millennials and young couples who seek smart, stylish, safe and serviced homes closer to their workplaces and colleges.
Commenting on the partnership, Colive founder & CEO Suresh Rangarajan said, “Wing Communications, with its expertise and experience in the PR domain, will play a crucial role in amplifying Colive’s vision and value proposition to our target audience. We are delighted to partner with them as we embark on our next phase of growth and expansion. Colive is on a mission to offer Colive residents an upgraded lifestyle with chic designs and contemporary interiors, premium amenities and hassle-free living. Wing Communications is the perfect partner to help us communicate this message effectively and efficiently.”
Speaking of the association, Wing Communications CEO & co-founder Shiva Bhavani said, “Colive is one of India’s leading and fastest-growing co-living and proptech players and we are thrilled to work with them on their PR mandate. We are confident that with our PR team’s expertise, we will be able to position the brand for optimal visibility and impact. In this collaboration, we will be creating and executing innovative, disruptive and seamlessly driven impactful PR campaigns that would help in building a strong brand recall and reputation for Colive in the co-living and proptech space.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
