Brands
Win Lounge storms Davos 2026, putting indian women in the spotlight
DAVOS: Women Inspiring Network (WIN) is returning to the World Economic Forum week with a sharper, louder second edition of the Win Lounge, positioning Indian women leaders at the centre of global power conversations.
Billed as the only independent Indian platform at Davos, the Win Lounge will bring together 75 plus global leaders from 15 plus countries and 30 plus industries, with a special focus on 10 plus trailblazing Indian women spanning business, finance, policy, technology, media and social impact.
Curated by Women Inspiring Network founder Stuti Jalan, the day-long programme will feature panels, firesides and high-energy networking sessions on leadership, entrepreneurship, wealth creation, AI, geopolitics, health, climate action, storytelling and the future of capital.
“Last year I promised we would bring more Indian women to Davos. This year, we have delivered,” said Stuti Jalan. “Their presence marks a defining moment for India’s women leaders stepping confidently into global decision-making rooms.”
The Indian delegation includes Smriti Zubin Irani (The alliance for global good: gender equity & equality), Nivruti Rai (Invest India), Sangita Reddy (Apollo Hospitals), Dipali Goenka (Welspun Living), Priya Agarwal Hebbar (Vedanta), Radhika Bharat Ram (Shri Ram / Karm), Arti Gupta (Jagran Group) and Priti Rathi Gupta (IXME).
Alongside its own showcase, Win will also co-curate sessions at Indian state pavilions, including Madhya Pradesh, on women-led tourism, energy, equity and economic opportunity.
The international speaker roster features Wendy Diamond (IDP Ventures), Gaurav Bhushan (Accor), Martin Chungong (Inter-parliamentary union), Helga Flores Trejo (Bayer), Ranju Alex (Accor South Asia), Henk Rogers (Blue Planet Alliance), Silvana Koch-Mehrin (Women political leaders) and Masoom Minawala, among others.
Themes for 2026 include Impact 4.0, Women, wealth and global power, Health, climate and humanity, Geopolitics and power, and Powering the wealth shift, reflecting Win’s push to link influence with outcomes.
Win’s Davos partners this year include Masimo, Arushi Arts, QI, lXME, RSS Electronics, Sunray Corporation, BouleyGandhi, St Nicholas International Slavic University, Iwill, Dupri and Dasra.
Founded during the pandemic, Women Inspiring Network has grown into a five-year-old global not-for-profit community with 150 plus panels and a digital reach of 50 plus million, working with institutions ranging from the Gates Foundation to Ficci and the US embassy.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
