Digital
Wibmo and Gupshup join forces for innovative transaction notifications via WhatsApp
Mumbai: Wibmo, a PayU company and a leading authority in payment security, fraud prevention, risk management solutions, and digital payments, proudly announces a strategic collaboration with Gupshup, the leading Conversation Cloud platform. As part of this alliance, Wibmo, a PayU company, leverages Gupshup’s conversational Cloud platform to provide international issuers with the capability to deliver transaction notifications via WhatsApp. This proves invaluable in areas where network issues may cause delays in SMS OTP delivery. Additionally, Indian issuers stand to benefit as they can seamlessly send OTPs via WhatsApp to international customers, presenting a cost-effective alternative to SMS, particularly for multiple transactions within a 24-hour timeframe without compromising security.
Key Highlights of the Partnership:
Reduced Dependency on Regulatory SMS Compliances: Businesses can diminish their reliance on varied regulatory SMS compliances across different countries related to telecom, mitigating the impact on customers caused by time-to-time regulatory changes.
Cost Reduction for Repeated Transactions: Issuers can significantly cut costs for repeated transactions within a day, enhancing operational efficiency and financial savings.
Improved OTP Delivery Success Rate: The collaboration ensures an enhanced OTP delivery success rate compared to traditional SMS OTP, boosting overall transaction security and reducing business drop.
Benefits of the WhatsApp Channel:
Higher Trust Factor: WhatsApp’s verification process guarantees the credibility of messages, providing recipients with a higher level of trust compared to traditional SMS.
End-to-End Encryption: WhatsApp OTP messages boast end-to-end encryption, ensuring that only the intended recipient can access the message, eliminating any risk of interception.
Better Delivery Success Rates: WhatsApp’s near 100% delivery rates, even in poor cellular signal coverage areas, ensure messages reach their intended recipients without disruptions.
By combining Gupshup’s robust Conversational Cloud platform with Wibmo’s advanced fraud prevention capabilities, businesses can usher in a new era of secure, and cost-effective digital transactions. This partnership opens up avenues for brands to enhance customer satisfaction through secure and faster payments ultimately redefining the landscape of digital payments.
“We are excited to partner with an industry innovator like Wibmo to bring secure payment authentication directly into a channel that billions of people use daily: WhatsApp ,” said Gupshup CEO & co-founder Beerud Sheth. “Our mission is to enable world-class customer experiences by making conversational engagement possible at scale. With our API platform and deep WhatsApp integration, this partnership will allow Wibmo to leverage WhatsApp’s ease, familiarity, and trust to improve the user experience for financial transactions.”
“We are happy to announce our strategic partnership with Gupshup, a move that unites our cutting-edge technologies to forge a distinctive offering for businesses,” expressed Wibmo CEO Suresh Rajagopalan. “In joining forces with Gupshup, we aim to empower businesses to provide not only seamless but also secure and faster payment experiences. This collaboration underlines our commitment to delivering innovative solutions that transcend the conventional boundaries of customer engagement and transaction security.”
Digital
Maharashtra partners OpenAI, Sarvam AI to boost state’s tech ecosystem
State to set up dedicated AI department and roll out frontier technology policies
MUMBAI: Maharashtra is set to become a primary hub for artificial intelligence following the 2026–27 Budget announcement. chief minister Devendra Fadnavis confirmed that the state has signed letters of intent with global giant OpenAI and national pioneer Sarvam AI to integrate advanced technology into the state’s economic and administrative framework.
The collaboration with OpenAI and Sarvam AI marks a shift towards adopting cutting-edge generative tools for governance. These partnerships, alongside MoUs with IIT Bombay and BharatGen, are designed to create a robust ecosystem for research and innovation. The move signals the state’s intent to bring together global technology leaders and domestic research institutions to accelerate the development and adoption of artificial intelligence across sectors.
Regarding the strategic intent of these alliances, chief minister Fadnavis stated, “With the objective of making the State’s Information Technology and Artificial Intelligence sector dynamic, letters of intent have been signed with globally and nationally reputed institutions like OpenAI and Sarvam AI to facilitate the Information Technology and Artificial Intelligence sector in the state.”
To manage these high-level partnerships and ensure effective implementation, the government is establishing an independent department of electronics, Information technology, and artificial intelligence. The new department will function with a dedicated commissionerate and specialised technical manpower, enabling faster decision-making, improved coordination, and stronger accountability in executing technology-driven initiatives.
The state also plans to introduce special policies aimed at strengthening its position in emerging technology sectors. These policies will focus on advancing Maharashtra as a global hub for frontier technologies such as artificial intelligence, quantum computing, drones, autonomous vehicles, and deep technology.
According to the chief minister, “The state government plans to introduce special policies to develop Maharashtra as a world-class hub for frontier technologies such as Artificial Intelligence, quantum computing, drones, autonomous vehicles and deep technology.”
Artificial intelligence is already being integrated into the state’s governance framework. A collaboration with Microsoft has led to the development of MahaCrimeOS AI, a platform that has reportedly reduced police investigation times by 80 per cent across 23 police stations in Nagpur. The initiative demonstrates how AI-driven tools can significantly enhance law enforcement efficiency and data analysis capabilities.
The government is also working toward building a fully digitised administrative ecosystem. Plans are underway to achieve complete digitisation of land transactions and implement electronic office systems across departments, paving the way for a paperless government. In addition, a pilot project will introduce AI-powered solutions in 75 selected villages to improve infrastructure, governance efficiency, and overall quality of life in rural areas.
To strengthen digital infrastructure and data protection, the state also intends to establish an advanced data centre in Nagpur. This facility will be designed to safeguard sensitive and sovereign information while supporting large-scale digital services and government platforms.
These initiatives form part of Maharashtra’s broader cyber security and digital transformation strategy aligned with the Viksit Maharashtra 2047 vision. By partnering with global and domestic technology leaders such as OpenAI and Sarvam AI, the state aims to build a secure, future-ready digital ecosystem that enhances citizen services, supports innovation, and strengthens India’s position in emerging technologies.
