MAM
Why Desert Safari Dubai is a phenomenal & all-time favorite tourist attraction of the United Arab Emirates
Dubai is the land of natural abundance mixed with the best cosmopolitan experience. Attracting wanderlust from all over the world this Middle East Asian city has everything that would give you unforgettable travel memories and a classy travel diary.
Thrilling Desert Safari Dubai is one of the top attractions of this city of dreams. The safari includes elements that have everything from an adventure that would challenge your mental toughness to the calm and solace of the beautiful Arabian desert and glimpses of colorful Arabic culture.
Best season
The best season for the Adventurous Desert Safari Dubai is from late October to April before the summer peaks up. Dubai is an internationally well-connected city with excellent infrastructure and thriving hospitality industry, so there is no shortage of top-class hotels to make your stay comfortable. Once you reach there, your travel operator will help you make the safari experience most comfortable and memorable. If you are planning your visit during the peak season, it is advisable to prebook your safari a few weeks ahead to get the timings of your choice.
Timings & Cost
Dubai desert safari is available round the clock in various shifts. It is a 4-6 hour trip to the beautiful mesmerizing desert in Dubai to choose your preferred time as per convenience and budget. The safari is also available with varied types of booking from a solo booking where you are teamed up only with an expert driver come tourist guide or group booking. Depending on your choice of shift or booking, it may cost you between AED 120 to AED 650. Oasis Palm Tourism is an ISO Certified and pioneer desert safari company in Dubai.
The Experience
Once you have booked your safari, be ready for some never-before experience. The infinite beauty of golden dunes and some nerve-wracking adventure awaits you. Once you reach the safari point, you will see giant shining dunes welcoming you with open arms to the extent your eyes could see. Their beauty is distinct and unmatchable.
Get ready for some adventurous dune bashing in the desert of Dubai. When the driver speeds up the Land cruiser, you will see the scattering sand everywhere, and the vehicle goes up and down the big and small dunes giving you the experience of adventure car racing. Sometimes you will feel heart popping out when the vehicle dashes into the massive dune. The thrilling screams of fellow tourists will make everything more exciting. It is like a big natural roller-coaster where you don’t know what turn is there in the next moment.
Once this 20-30 minute extreme adventure is over, you reach a beautiful and calm Bedouin campsite. The beauty of Arabic desert life is quite apparent here. Beautifully designed carpets, low-lying relaxed furniture, and Arabic decor will captivate your eyes and soul. You are welcomed with dates and refreshing Arab drinks. You can enjoy activities like camel rides, quad biking, sandboarding outside the campsite.
The camp becomes alive once the evening sets in, infused with Arabic culture’s energy. The belly dancers steal your heart with their fluid and well-trained movements. If you are a dance lover, you know it is a globally famous dance form.
The male Tanura dancers are not far behind. Their beautifully designed traditional skirts will bring a smile to your eyes and face. Defying the gender norms, these men will awe-strike you with their attires. Followed are their super perfect spins on Sufi music, the energy they create in the environment is just unmatched. The fire-stunt artisan waiting next for you, they wouldn’t let your eyes blink for a second even. The evening you have ever dreamt of is what you will experience here.
The Desert Safari dinner is next for you. A world-class barbeque cuisine served under the star-studded sky, and on the diamond-like glittering desert, scattering moon-rays everywhere is just an unforgettable experience. Numerous live counters of your favorite dishes wait to welcome you and satisfy your taste buds.
Once you are done with an exquisite dinner, you can spend your night in the beautiful desert in the well-decorated tents with all necessary facilities or could be dropped back to your hotel safely depending on the shift you have opted for.
MAM
ASCI study uncovers how Gen Alpha navigates ads in endless digital feeds
‘What the Sigma?’ ethnographic report maps blurred boundaries between content and commerce for 7–15-year-olds.
MUMBAI: Gen Alpha isn’t scrolling through the internet, they’re living rent-free inside its never-ending dopamine drip, and the ads have already moved in next door. The Advertising Standards Council of India (ASCI) Academy, partnering with Futurebrands Consulting, has published ‘What the Sigma?’, an immersive ethnographic study that maps how Indian children aged 7–15 (Generation Alpha) consume, interpret and live alongside media and commercial messaging in a hyper-digital environment.
The research draws on in-home interviews, sibling and peer conversations, and discussions with parents, teachers, counsellors, psychologists, marketers and kidfluencers across six cities. It examines not only what children watch but how algorithms, content creators, peers and parents shape their relationship with the constant stream of shorts, vlogs, gameplay, memes, sponsored posts and ‘kid-ified’ adult material.
Five core themes emerged:
- Discontinuous Generation, Gen Alpha is not growing up alongside the internet, they are growing up inside it. Cultural references, humour, aesthetics and language sync globally in real time, often leaving adults functionally illiterate in their children’s world. A reference that lands instantly for a 10-year-old in Mumbai or Visakhapatnam feels opaque or disjointed to most parents.
- Authority Vacuum, Parents and teachers frequently lose cultural fluency in digital spaces. The algorithm responsive, inexhaustible and perfectly attuned to preferences becomes the most attentive presence in many children’s daily lives. Rules around screen time feel increasingly difficult to enforce when adults cannot fully see or understand the content landscape.
- Digital as Society, Online and offline no longer exist as separate realms, they form one continuous reality. The phone is not a tool children pick up; it is the primary social environment they inhabit.
- Great Media Mukbang, Content flows as an ambient, boundary-less, multi-sensorial stream. Entertainment, advertising, commerce, gameplay, memes and vlogs merge into one undifferentiated feed. The line between active choice and passive absorption has largely collapsed.
- Blurred Ad Recognition, Children aged 7–12 typically recognise only the most overt advertising formats. Influencer promotions, gaming integrations and vlog sponsorships often register as organic entertainment. Children aged 13–15 show greater ad literacy but remain highly susceptible to narrative-integrated, passion-driven and emotionally resonant brand messaging. Discernment remains low across the board in a non-stop stream.
ASCI CEO and secretary general Manisha Kapoor said, “ASCI Academy’s study is an investigation into the content life of Generation Alpha not to judge them but to understand them. Their cultural reference points seem disjointed from those of earlier generations. Insights on how they perceive advertising is the first step towards building more responsible engagement frameworks, given that they are the youngest media consumers in our country right now.”
Futurebrands Consulting founder and director Santosh Desai added, “While earlier generations have been exposed to digital media, for this generation it is the world they inhabit. This report explores not only what they watch but how they are being shaped by algorithms, content and advertising.”
The study proposes four adaptive, principles-led pathways:
- Universal signposting of commercial intent using design principles that make advertising recognisable even to young audiences.
- Ecosystem-wide responsibility shared among advertisers, platforms, creators, schools and parents.
- Future-ready safeguards built directly into children’s content experiences rather than as optional background settings.
- Formal media and advertising literacy embedded in school curricula to teach age-appropriate understanding of persuasion and commercial intent.
In a feed that never pauses, Gen Alpha isn’t merely watching content, they’re swimming in an ocean where entertainment, commerce and identity swirl together. The real question isn’t whether they can spot an ad; it’s whether the adults building the ocean can agree on where the lifeguards should stand.
