MAM
Why are more Indian households focusing on BLDC fans for cooling?
With temperatures rising and power bills high, Indian households are rethinking how they can stay cool. While the traditional fan remains a familiar fixture in homes, the BLDC fan quickly emerges as the smarter alternative. Designed for energy efficiency, durability, and modern convenience, BLDC fans are becoming the preferred choice for daily cooling, especially among families who want to reduce their electricity usage without compromising comfort.
Affordability
The biggest driver of this shift is energy savings. A standard ceiling fan typically consumes around 75–80 watts of power. Meanwhile, a BLDC fan consumes only about 28–35 watts, cutting energy usage up to 60%. Over the course of a year, especially in homes where fans run for long hours daily, this difference translates into noticeable savings on electricity bills.
The cumulative benefit for households with multiple fans becomes more significant, making BLDC fans a wise investment rather than just a trendy upgrade.
Stable comfort and fluctuating voltage
Many Indian homes experience voltage fluctuations, especially in smaller towns and tier-2 cities. Traditional fans lose speed or performance under such conditions. BLDC fans come with motor control technology that keeps the fan running at a consistent speed, even when the voltage drops. This ensures uninterrupted comfort and better control over cooling day and night.
Silent, smooth, and hassle-free operations
Another reason families are making the switch is the quieter performance of BLDC fans. With no brushes inside the motor, these fans make far less noise than conventional ones. This makes them ideal for bedrooms, study areas, or even baby rooms, spaces where silence enhances comfort.
Additionally, BLDC fans often include a remote control, eliminating the need to get up to adjust speed or switch it off. Some models even have timers and sleep modes, offering added convenience today.
Built to last longer
Since they have a brushless design, BLDC motors experience minimal wear and tear. This means lower maintenance, less frequent repairs, and a longer product life, which is massive for Indian consumers who value appliance durability. Many quality-focused brands now offer BLDC models with extended warranties, further reassuring customers about their long-term value.
Stylish designs matching modern homes
Aesthetics also matters in performance. Today’s homeowners seek appliances that look good and blend with modern interiors. Fans are available in various sleek designs, from minimalist matte finishes to wooden or metallic textures. Whether you are designing a new home or upgrading a room, there is a fan to match your style.
Affordable modern technology
While the initial cost of a BLDC fan may be slightly higher than a regular fan, the long-term benefits easily outweigh the price difference. Reduced electricity bills, fewer service issues, and enhanced comfort make them a smart and future-ready choice for everyday use.
Conclusion
As energy costs rise and smart living becomes the norm, the traditional fan is getting a much-needed upgrade. The BLDC fan offers Indian households a combination of savings, style, and sustainability. For families seeking smarter cooling solutions, making the switch is no longer a question but a necessity.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
