MAM
Whoppl goes global with strategic partnerships in Japan, France, & Singapore
Mumbai: Whoppl at the forefront of India’s content-to-commerce revolution, embarks on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore. Serving as their only partners in India currently, Whoppl is committed to meeting all their unique requirements in the market.
The partnerships with entities in Japan, France, and Singapore solidify Whoppl’s position as a global player in the content-to-commerce space. This expansion is not just about supporting local influencers and amplifying reach; it’s about fostering collaborations that transcend borders, allowing Whoppl to broaden its business and work with clients globally.
Whoppl founder and CEO Ramya Ramachandran expressed her excitement about this milestone, stating, “We see this as a strategic move to continue evolving our capabilities in the fast-moving creator ecosystem. Our vision is to create a truly borderless creator ecosystem, and these alliances mark the first steps towards that reality. We believe in the power of collaboration to elevate the influencer economy globally. Global expansion is a symphony of collaboration, where every partnership harmonizes to create a world where content and commerce intertwine seamlessly. We are extremely happy to operate on a global canvas, and we look forward to very exciting times ahead.”
Kobe Singapore founder Evangeline Leong excitedly shared, “I believe this partnership in the creator economy holds immense potential for fostering innovation, diversity, and global reach. This opens doors to cross-cultural content that resonates with audiences worldwide, while also expanding creators’ & brand’s access to international markets driving the evolution of the borderless creator economy. Together, Whoppl & Kobe’s alliance paves the way for collaborative campaigns, innovative strategies, and the establishment of industry standards, shaping a more dynamic and inclusive landscape for creators and audiences alike globally.”
This move signifies not only a geographical expansion but also a commitment to redefine the boundaries of the creator ecosystem and influencer economy. It also serves Whoppl’s ambitious plans to continue growing its presence on the continent that delivers real impact and value in a way that speaks to local audiences.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
