MAM
Whoplah Creative Co rebranded as Alkemi Media
Mumbai: Whoplah Creative Co, a well-known PR & marketing agency specializing in innovative brand communication strategies, has announced its rebranding as Alkemi Media. This strategic transformation marks a significant milestone for the company as it embraces a new identity and embarks on a mission to unlock creative transformation for the digital age.
As Alkemi Media, the agency will continue to deliver exceptional PR services while embracing a refreshed vision and brand identity. The name ‘Alkemi’ represents the agency’s dedication to the art of crafting compelling narratives that captivate and inspire. By combining creativity, strategy, and a deep understanding of the media landscape, Alkemi Media aims to help brands and businesses uncover their true essence and reach their target markets in a more meaningful and well-rounded way.
“We are thrilled to unveil our new identity as Alkemi Media. Our rebranding signifies our continued commitment to helping our clients transcend boundaries and achieve remarkable success,” said Alkemi Media founder and creative director Karen Martin. “In today’s rapidly evolving PR landscape, brands need to navigate through complexities while remaining authentic and engaging. Alkemi Media stands ready to guide our clients on this transformative journey, combining innovation and creativity to achieve their goals without having to compromise on their larger brand message and ethos.”
Alkemi Media’s comprehensive suite of services encompasses Media Relations, Brand development, Design, Influencer Marketing, strategic brand partnerships, and immersive experiences that connect brands with their target audiences on multiple platforms.
The rebranding also extends to Alkemi Media’s digital presence, including the launch of their new website (www.alkemimedia.com) which showcases a refreshed brand identity, featuring a seamless user experience that embodies the company’s creative vision. The website serves as a platform for businesses to explore Alkemi Media’s diverse portfolio of success stories and learn more about their comprehensive suite of services.
As Alkemi Media, the agency continues to build upon its track record of success, partnering with clients to craft captivating narratives that disrupt traditional marketing approaches. By leveraging the power of media relations and embracing emerging trends, Alkemi Media empowers brands to establish meaningful connections with their customers, driving long-term loyalty and growth.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
