MAM
Whoplah Creative Co rebranded as Alkemi Media
Mumbai: Whoplah Creative Co, a well-known PR & marketing agency specializing in innovative brand communication strategies, has announced its rebranding as Alkemi Media. This strategic transformation marks a significant milestone for the company as it embraces a new identity and embarks on a mission to unlock creative transformation for the digital age.
As Alkemi Media, the agency will continue to deliver exceptional PR services while embracing a refreshed vision and brand identity. The name ‘Alkemi’ represents the agency’s dedication to the art of crafting compelling narratives that captivate and inspire. By combining creativity, strategy, and a deep understanding of the media landscape, Alkemi Media aims to help brands and businesses uncover their true essence and reach their target markets in a more meaningful and well-rounded way.
“We are thrilled to unveil our new identity as Alkemi Media. Our rebranding signifies our continued commitment to helping our clients transcend boundaries and achieve remarkable success,” said Alkemi Media founder and creative director Karen Martin. “In today’s rapidly evolving PR landscape, brands need to navigate through complexities while remaining authentic and engaging. Alkemi Media stands ready to guide our clients on this transformative journey, combining innovation and creativity to achieve their goals without having to compromise on their larger brand message and ethos.”
Alkemi Media’s comprehensive suite of services encompasses Media Relations, Brand development, Design, Influencer Marketing, strategic brand partnerships, and immersive experiences that connect brands with their target audiences on multiple platforms.
The rebranding also extends to Alkemi Media’s digital presence, including the launch of their new website (www.alkemimedia.com) which showcases a refreshed brand identity, featuring a seamless user experience that embodies the company’s creative vision. The website serves as a platform for businesses to explore Alkemi Media’s diverse portfolio of success stories and learn more about their comprehensive suite of services.
As Alkemi Media, the agency continues to build upon its track record of success, partnering with clients to craft captivating narratives that disrupt traditional marketing approaches. By leveraging the power of media relations and embracing emerging trends, Alkemi Media empowers brands to establish meaningful connections with their customers, driving long-term loyalty and growth.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
