Brands
WhiteMuds unveils stunning hand-painted formal shoes collection
Mumbai: Whitemuds, the premium brand in men’s footwear, launches its latest ‘Artwork collection’ that elevates the concept of self-expression in men’s formal and semi-formal shoes. Departing from conventional norms, the brand introduces a tapestry of artistic designs, allowing customers to infuse their personality into every step they take.
In response to a growing demand for individuality in footwear, Whitemuds presents an exclusive range of artwork options carefully crafted to reflect personal taste and style. Whether it’s custom designs or curated selections, the brand offers unparalleled creativity to meet diverse preferences.
Central to the collection is the innovative Patina Artwork technique, a masterful process of transferring textures onto leather surfaces. From captivating marble effects to rustic wooden tones and seamless blends of colors, each piece exudes sophistication and charm, transforming shoes into wearable works of art.
On the other hand, Whitemuds’ Drip collection further showcases the brand’s dedication to craftsmanship and creativity. Hand-painted by a team of talented artists, these one-of-a-kind designs blend artistry with functionality, making a bold statement with every step. Harnessing the finest hand dyes and leather paints specifically formulated for leather surfaces, Whitemuds ensures impeccable quality and durability in every artwork and patina creation. With a roster of skilled artists specializing in various styles, the brand offers limitless possibilities for customization and personalization.
Emphasizing exclusivity and attention to detail, Whitemuds’ Made-to-Order collection promises a tailored experience from start to finish. With a Turn Around Time (TAT) of approximately 25 working days, each pair is meticulously created to precise measurements, ensuring a perfect fit and unparalleled comfort. To ensure the longevity of these artistic creations, every pair comes with a comprehensive care instruction booklet, making maintenance effortless and convenient for customers.
Experience the fusion of artistry and craftsmanship with Whitemuds’ innovative Artwork Collection, where every pair celebrates individuality in men’s footwear and fashion-forward style.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
