Brands
White Rivers Media elevates Chirag Sangai as head of client partnerships
NEW DELHI: White Rivers Media has elevated Chirag Sangai as head of client partnerships. He joined the agency in August 2020 as an accounts director. Sangai joined White Rivers Media from Blink Digital.
He has over 10 years of experience in the digital industry, and has worked on various national and international brands including Tropicana, Disney, KFC, Amazon, Zomato, Chivas Regal, Milton, and ICICI.
White Rivers Media CEO & co-founder Shrenik Gandhi said, “I’m very glad to welcome Chirag as the Head of Client Partnerships. He comes with the experience, passion, and goodwill that makes him a perfect fit for White Rivers Media, and at a time that sets us up perfectly for our next phase of growth.”
Chirag Sangai said, “I believe in the four ‘R’s of successful account management: Revenue, Relationship, Resource, and Research. I’ve plied my ad craft in F&B, Homeware, Banking, and Gaming industries, and at White Rivers Media my next step is to not only keep expanding my portfolio, but also work with the amazing in-house talent, and harness the creative firepower of this agency to create disruption in the market.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
