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White Rivers Media bags digital mandate for CavinKare Buds & Berries
Mumbai: White Rivers Media, an integrated creative digital agency has won the digital mandate of Buds & Berries, the first online-only brand of garden-fresh personal care products by CavinKare, in a multi-agency pitch. The recent digital launch of the brand marked the 31-year-old company’s entry into the direct-to-consumer space.
“The present generation of consumers focuses on ingredients, inspirations, and inclinations in life. Thus, Buds & Berries! Our garden-fresh beauty range made as per years of R&D experience, Buds & Berries will be marketed with an aim to create a distinct presence for easy discovery, quick recall and effective business performance,” stated CavinKare’s marketing head for digital and e-commerce Amlan Pati. “White Rivers Media will helm the creative & digital media strategies to achieve the first two objectives, in turn paving a natural course for the third to materialise.”
The independent agency will partner with the brand to build disruptive value for consumers by paving a unique, seamless journey for them through creative digital strategies, said the statement.
“The shifting consumer preferences favour a future of cut-throat direct-to-consumer selling. Traditional businesses that are planning to scale up must tap into the model before competition peaks,” said White Rivers Media co-founder and CEO Shrenik Gandhi. “CavinKare has been strategising its digital-first and digital-only unit, leveraging expertise from its omnichannel footprint, for quite some time now. To join their journey at this critical turn, and to facilitate it forward with our solutions, has been a memorable experience, to say the least.“
The brand presently offers skin and hair care products that are available for purchase on Amazon,
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
