MAM
What next after the WFH honeymoon?
NEW DELHI: The ‘new normal’ might already have started setting in with major conglomerates of the world taking calls like allowing their employees to work from home ‘forever’. Recently, Twitter CEO Jack Dorsey announced in a company-wide email that while opening the offices will be the company’s call, to come back will be totally an employee’s choice.
Several other tech companies, including the other two giants Facebook and Google, have told their employees to work from home till the end of this year. Closer home, e-learning platform Unacademy announced that 60 per cent of its workforce will be working from home permanently, even after the lockdown.
This gives a clear picture of what the future of workplaces is going to be like, at least for the tech firms where most of the work can be managed over servers and clouds. Reacting to the same, brand-thinker and independent consultant Harish Bijoor noted: “WFH makes sense for every factor: economic, social, family, commute, cost, time, and common sense. Corporate society does not need to artificially divide home and work anymore. It makes great sense!”
Brand-nomics managing director Viren Razdan said: “While Google has announced WFH beyond the lockdown, the truth is tech companies have thrived on the idea of WFH or rather WFA or Work From Anywhere. Amazon and Apple were born in home-garages, giving birth to the cult of ‘ideas behind napkins’, start-up buzz at cafes, the informality bred a new culture of play.”
Sharing his thoughts on how the culture can be embedded in other industries, he added, “This IS perhaps the WFH honeymoon; we are all learning and encouraging, holding each other’s hand firmly through this phase. The real truths would unveil once we bring the practice into regular play. The biggest challenge perhaps would be to disrupt our culture to allow this fluidity and freedom. Our models at work based on firm control, checks and balances in place. The buzzing office is symbolic of efficiency and business as usual. Companies would be pushed to make accountability a key factor, and shed the weight of authority. A lot of companies are moving to fast-forward to agile models of work, which are perhaps more conducive to adapt to these new systems.”
Recently, in a webinar hosted by the Advertising Club of Bangalore, BBH India CEO and managing partner Subhash Kamath and Wunderman Thompson South Asia group CEO and chairman Tarun Rai supported the idea of allowing flexibility to agency workforce to work from home, citing reasons like the fact that it will bring more gender-equality within the teams and liberate the talent from geography.
However, they had also noted that to make this culture a reality, people will have to bring some behavioural changes in themselves and leave control that they like to have on subordinates, and also the firms will have to rework their appraisal policies.
Agreeing to this, Samsika Marketing Consultants MD Jagdeep Kapoor said: “I had learnt this from grandmother and it stands relevant today that when everything closes there should be one thing that remains open, and that is your mind. I think any transition will be possible if people keep an open mind and accept changes.”
He also vouched for the many benefits that working from home will come with. “I think working from home increases productivity, saves time, and allows teams across cities to work together for better deliverables. Personally, I have been working from a home office for more than a decade now and it has been great. I have this policy that I don’t visit client offices and meet them at my place. With remote working, now clients have eased out even more and we have those meetings over video calls now.”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
