Brands
WforWoman debuts Spring Summer 2026 collection at Paris Fashion Week
Aditya Birla brand becomes first Indian wear label to present at Paris runway.
MUMBAI: From kurta to couture runway, Indian ethnic wear has just taken a confident stroll through Paris. WforWoman, the contemporary Indian wear label from Aditya Birla Fashion and Retail Ltd., has showcased its Spring Summer 2026 collection at Paris Fashion Week, becoming the first Indian wear brand to present its designs at the global fashion event.
The runway appearance marks a significant step in the brand’s international ambitions. After making its international debut in New York last year, the Paris showcase signals the label’s growing push to position modern Indian ethnic wear within the global fashion conversation.
Speaking on the milestone, Aditya Birla Fashion and Retail Ltd chief executive officer of the TCNS Division Anant Daga described the moment as an important recognition for Indian design on the international stage. “For years, we have been redefining how the world perceives Indian ethnic wear by blending tradition with modernity. Seeing our silhouettes presented on the runway in Paris is powerful and deeply meaningful,” he said.
The Paris showcase featured a curated runway presentation that combined festive, occasion and contemporary silhouettes. The collection highlighted how modern Indian fashion balances heritage craftsmanship with everyday wearability while appealing to a global audience.
Rather than presenting ethnic wear as traditional costume or couture, the collection positioned high street Indian fashion confidently alongside international design houses, reflecting a shift in how Indian style is perceived globally.
The Spring Summer 2026 line was structured around four thematic capsules that interpret Indian fashion through a contemporary lens.
Poetic Reverie: Summer Weddings featured soft pastels, flowing fabrics and delicate embellishments designed for warm weather celebrations, evoking the romance and elegance of modern wedding occasions.
Pristine Summer explored clean bicolour palettes and refined silhouettes suited for daytime festivities and summer gatherings, presenting Indian dressing with a minimalist global aesthetic.
Youthful Celebration introduced vibrant prints, lively shapes and playful details such as flowing capes and potlis, bringing a youthful energy to festive wear.
Holiday: The Indian Way reimagined resort dressing through relaxed silhouettes, bold prints and graphic accents designed for travel, leisure and summer getaways.
The Paris debut reflects the brand’s broader ambition to position Indian ethnic fashion as an evolving force within global style culture. As international fashion increasingly embraces diverse design narratives, WforWoman’s presence on the Paris runway signals a growing appetite for contemporary Indian aesthetics.
Following the showcase, the Spring Summer 2026 collection is now available across WforWoman stores in India and through the brand’s official website, bringing its Paris runway moment directly to customers at home.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
