MAM
WeWork India announces senior leadership appointments to drive accelerated India growth
Mumbai: WeWork India, the leading flexible workspace provider, has appointed two senior leaders to its executive leadership team. Debosmita Majumder joins WeWork India as chief marketing officer, while Rupesh Kumar has taken up the role of head of engineering. These appointments are a significant step towards elevating WeWork India’s business growth and exploring more innovations within the flex-space industry.
Talking about the new appointment, WeWork India CEO Karan Virwani added, “As we continue on a path of profitability, marketing and engineering will play a key role in elevating member experience and amplifying our market presence. I am delighted to welcome Debosmita and Rupesh to WeWork India’s leadership team. Their strategic insight and creative prowess perfectly align with our vision of strong brand building and sustained growth. With their diverse experience across brands, I am confident they will play a crucial role in solidifying our position as the industry leader.”
In her new role, Majumder will be responsible for planning and elevating WeWork India’s brand and marketing infrastructure involving aspects such as brand campaigns, marketing automation, strategy development and more. A seasoned marketing professional with over 17 years of proven success, she has driven and delivered multiple high-impact results in her previous stints with Embassy Group, Porsche India, and PUMA India.
Commenting on the appointment, Majumder said, “Over the past six years, WeWork India has grown into a brand with a distinct identity of its own, catering to a varied range of consumers – from entrepreneurs to enterprises. It has been an interesting journey, one that’s full of innovation and exciting possibilities. I am delighted to join WeWork India at this pivotal point, and work closely with the team to continue the momentum and achieve new milestones”.
With over two decades of extensive experience in tech, Kumar specialises in building large-scale web applications and enterprise products. An IIT-IIM graduate, he has previously been associated with MediBuddy, BigBasket, and Adobe Systems. In his former roles, he has worked closely with the business leaders to define a comprehensive technology roadmap and built a lot of innovations and automation to significantly improve customer satisfaction.
“I am excited to be a part of WeWork India’s journey and look forward to contributing to its tech-driven growth. WeWork India has been a game-changer in the flexible workspace industry and the opportunities that lie ahead are immense. I am committed to driving innovation and excellence in our engineering efforts, ensuring that WeWork India remains at the forefront of workplace technology,” added Kumar.
WeWork India is excited about the possibilities that lie ahead as these appointments mark another step towards strengthening the company’s leadership and propelling its growth journey.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
