MAM
Western Union takes Uefa Europa League presenting sponsorship
MUMBAI: Western Union, a leader in global payment services, has become the new Global Partner and the Presenting Sponsor of the Uefa (Union of European Football Associations) Europa League, one of the most prestigious football competitions. This sponsorship will commence immediately and run through to the Uefa Europa League Final in 2015.
This sponsorship of the world’s largest club competition, comprising 193 professional football teams from 53 countries, provides Western Union with a unique opportunity for worldwide brand visibility, with the competition broadcast in more than 200 countries and enjoying an average cumulative audience of 1.3 billion every season1.
Drawing upon this global reach allows Western Union, with its extensive network of 500,000 Agent locations in over 200 countries and territories, to engage its consumers and Agents around the world in the excitement of the Uefa Europa League.
The agreement also provides video, digital and social media content opportunities, and use of the Uefa Europa League brand assets.
Western Union Ventures EVP, CMO and President Diane Scott said, “We are delighted to become the Presenting Partner of the Uefa Europa League. What makes football truly unique is being universal, with an unmatched global appeal. As a brand in 200 countries and territories worldwide, Western Union wants to enable its consumers and Agents to engage in the excitement of the Uefa Europa League, and provide them with opportunities and ways to do so anywhere on the planet.”
As part of its overall support for the Uefa Europa League, Western Union is developing a comprehensive marketing and communications programme.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
