Digital
Western Digital and Red Chillies Entertainment’s Jawan announce a contest
Mumbai: Western Digital in partnership with Red Chillies Entertainment’s Jawan has announced an exciting contest, offering the winners of the contest a once-in-lifetime opportunity to meet the superstar Shah Rukh Khan. This initiative is a part of SRK’s latest film, Jawan’s promotion, which is slated to release worldwide in theatres on 7 September in Hindi, Tamil, and Telugu languages. Participating in the contest is easy- just buy any SanDisk product of 256GB and above capacity (or) WD external product of 2TB and above capacity (or) select WD_BLACK or WD Blue SSDs of 500GB and above capacity, scan the QR code at participating stores or online and submit your entry. Five winners will get a chance to meet SRK in Mumbai.
The contest will run till the end of August 2023. Five winners will be selected at the end of the contest by an independent jury.
Talking about the contest, Western Digital senior director – marketing – India, Middle East, and Africa Jaganathan Chelliah said, “Western Digital is trusted by consumers to help create, save and share their memories. We are thrilled to offer an extraordinary opportunity for our consumers through this collaboration with the film Jawan, to meet Shah Rukh Khan and make everlasting memories.”
Three simple steps to participate in the contest:
· Buy eligible SanDisk or WD products from participating retailers
· Scan the QR code available at the outlet or the online banner or login to https://www.westerndigital.com/en-in/jawan-promo and fill in the required details
· Submit your entry by sharing your favourite memory
To create awareness for the consumer promotion the company is undertaking robust marketing initiatives, including extensive digital, outdoor and print advertisements. Major e-tailers, large retailers, and close to eight thousand retail stores across 28 cities are promoting the offer.
An independent jury will select the winners who get a remarkable chance to meet the legendary Bollywood superstar. Through this contest, Western Digital aims to help its consumers create memories that they can cherish forever. For more details, customers can log in and check the terms and conditions mentioned on the consumer promo website.
Jawan is one of the most anticipated and ambitious films, produced at an impressive scale for an Indian film, it is backed by an exceptional cast, including some of the biggest names in the entertainment industry from all parts of India along with Shah Rukh Khan starting from, Nayanthara, and Vijay Sethupathi in lead roles, and Deepika Padukone in a special appearance, along with Sanya Malhotra, Priyamani, Girija Oak, Sanjeeta Bhattacharya, Lehar Khan, Aaliyah Qureshi, Ridhi Dogra, Sunil Grover and Mukesh Chhabra will be seen in pivotal roles, broadening its appeal to audiences across Indian languages, making it a true pan India film.
Jawan is a Red Chillies Entertainment presentation, directed by Atlee, Produced by Gauri Khan and Co-produced by Gaurav Verma.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
