MAM
West Bengal govt initiates cleanliness campaign in Kolkata
KOLKATA: As part of the ‘Porishkar Kolkata’ campaign, an extension of the Clean City-Green City initiative of the West Bengal government, more than 50 colourful bins and vats were distributed among hawkers at the Camac Street section in Kolkata.
Students, businessmen and citizens initiated a unique cleaning drive by educating street vendors and hawkers about keeping the city spic-and-span and distributed garbage bins to help them out. Not only this, school children carried placards to involve the people and generate awareness.
“Though there is a lot of buzz on cleanliness and hygiene, there is a lack of awareness on an individual basis, especially among communities such as the hawkers. We are educating them on the basics and making sure they also ensure their customers keep the surrounding area clean,” said Rotary Club of Calcutta Midtown president Bhupesh Kapoor.
Organised in collaboration with Indian steel producing giant Steel Authority of India Limited (SAIL) and the active support of the Kolkata Municipal Corporation (KMC), the Rotary Club of Calcutta Midtown aims to roll out more such programmes in phases, targeting various zones and communities.
Street vendors were also taught proper ways to dispose waste. As part of Swach Bharat initiative many state governments and other organizations have decided to embark on the cleanliness awareness drive after the campaign was announced by the BJP-led government last year.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
