Brands
Welspun rises to the power of limitless possibilities with its new brand identity
Mumbai: Welspun, one of India’s fastest growing global conglomerates has today unveiled its new brand identity, which has been created by the world’s leading brand consultancy Interbrand.
The new brand identity has been created to recognise and cherish Welspun’s hallmark story of bold expansion and growth built upon its strategic diversification forays to deliver next level opportunities, value and experiences. The new symbol christened ‘The Exponent’ is designed as an elevated degree at the end of the modernised wordmark to signal both the history and the future. The umbrella brand holding the wider portfolio built over the years through remarkable organic and inorganic growth has been christened as Welspun World.
Commenting on its high profiled step-up of the brand, Welspun World chairman B.K. Goenka said, “In an ever-evolving business landscape, Welspun recognizes that driving exponential growth transcends mere intentions. True growth emerges from seizing ground-breaking opportunities that empower individuals, foster flourishing businesses, and cultivate a sustainable planet. It stems not only from executing tasks with precision but also from undertaking initiatives that genuinely make a difference. We realised that our brand step-up had to be authentic for it to be a powerful influence on our people, businesses and communities. Our core lay in Welspun’s audacious journey of transformative achievements in the past, as well as its resolute dedication to embracing the boundless opportunities that await. Guided by this indomitable spirit, the company wholeheartedly embraces change, ready to fearlessly venture into uncharted territories and conquer the challenges that tomorrow brings.”
Said Interbrand India & South Asia CEO Ashish Mishra, “We are thrilled to have partnered with Welspun on their remarkable brand transformation journey. The new brand identity reflects Welspun’s courageous history of expansion and growth, driven by strategic diversification efforts to create next-level opportunities and experiences. The choice of “The Exponent” stems from the idea that Welspun’s progress and impact extend far beyond linear growth. Like an exponent, the company’s influence and achievements have the power to transform industries, communities, and the world at large. The symbol serves as a visual representation of this exponential growth trajectory.”
The ‘Exponent’, featuring a double tick, symbolizes the company’s dedication to both “doing things right” and “doing the right things.”
Explaining the new logo, Mishra said, “The double tick conveys a powerful message of balance and integrity. It reflects Welspun’s belief that true success is achieved by combining meticulous execution with a strong moral compass. It represents their commitment to not only achieving outstanding results but also doing so in a responsible and sustainable manner.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
