MAM
Wellness platform Mindhouse rebrands to Shyft
Mumbai: Wellness platform Mindhouse on Tuesday announced its rebrand to Shyft, indicating a shift in its focus towards offering a variety of wellness solutions for a broader spectrum of health conditions and issues.
According to a statement, the rebrand aims to reflect the scope of the company’s services, helping customers in reversal, remission, and management of their health conditions.
“While we started Mindhouse with a focus on mental wellness as the name suggests, over the last year we’ve become a leading provider of curative wellness solutions for a large number of health conditions,” said Shyft co-founder Pooja Khanna. “Our shift away from mental wellness started as many of our customers approached us for solutions targeted towards specific health conditions. We realised the role and importance of lifestyle management for chronic health conditions & how underserved the market is – and decided to do something about it,” she added.
The Shyft platform will allow customers to enroll in programmes to reverse and manage specific health conditions. “Customers will be able to access a range of services spanning nutrition, yoga, counseling, meditation, aerobics, lamaze and more. Shyft is planning to cater to people suffering from conditions such as PCOS, hypertension, diabetes, thyroid, digestive issues, or women in need of natal care,” said the company in a statement.
With the recent commitment to invest resources into growth, Shyft aims to expand rapidly in India and globally, it further said.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
