Brands
Wellbeing Nutrition enters kids’ space with Superfuel Mix
MUMBAI: Wellbeing Nutrition has stepped into an entirely new aisle with the launch of Kids Superfuel, a clean-label daily nutrition mix designed for children aged seven and above. The brand, known for its science-backed wellness products, is now expanding its mission to help families make simpler and more transparent nutrition choices.
Kids Superfuel is the result of months of listening to parents who want childhood to stay full of curiosity and playful mischief, but prefer none of that mischief to enter their child’s diet. The brand says its philosophy is simple. Let children explore and be delightfully messy in life, while keeping their daily nutrition clean, clear and free of surprises.
Founder Avnish Chhabria said the launch marks an important milestone for the company as it enters a new category guided by its original promise of science, clarity and holistic wellbeing. He added that parents increasingly want products with honest formulations so they can make confident decisions about their child’s health.
Crafted for everyday use, the mix is built on clinically researched ingredients. It blends balanced protein with essential vitamins and minerals to support growth, while Omega 3 DHA aids cognitive development. Colostrum boosts immunity, probiotics and natural prebiotic fibre support digestion, and digestive enzymes help improve nutrient absorption. Calcium, Vitamin D, Vitamin K, Vitamin A, lutein and zeaxanthin round off the formula with benefits for bone strength and eye health. The mix contains no refined sugar and is naturally sweetened with monk fruit.
Kids Superfuel comes in two flavours, Creamy Vanilla and Milky Chocolate, both designed to appeal to young taste buds while staying firmly in the clean-label zone. The 400 gram pack is priced at Rs 949 and is available on the brand’s website and Amazon.
With this launch, Wellbeing Nutrition has signalled a fresh chapter in its growth story as it turns its attention from adult wellness to the world of growing children and the families who guide their everyday choices.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
