MAM
Wellbeing Nutrition collaborates with TING for launch of new product
Mumbai: TING, a fully integrated creative and digital advertising agency, has conceptualised and executed the end-to-end branding and packaging duties of Melts Oral Thin Strips, a newly launched product by Wellbeing Nutrition. The agency was responsible for the entire branding activity which included, visualization, packaging, branding, positioning, creatives, website designing to the social media launch.
The branding and messaging of the newly launched Melts focus on how there’s a need in today’s day and age to rethink the intake of nutrition supplements.
Speaking on the launch, Wellbeing Nutrition’s founder Avnish Chhabria said, “To build a brand targeting the young audience of today, the digital-savvy youth, we wanted to work with someone who truly understands that generation. As a brand that offers nutrition solutions, with Melts® we wanted to go all out and reach out to as many people as possible. We are very happy with the way TING has handled and executed our entire brand identity. All our suggestions and our company vision were kept in mind while executing, and we look forward to escalating the brand presence to higher levels with them.”
TING co-founder & creative director Shruti Dhadda said, “While we have been associated with Wellbeing Nutrition for a while, it gives us immense pleasure to work with the core team in building the entire brand for Melts®. Creativity and packaging play a very vital role in attracting customers and our team ensured the correct messaging was conveyed. As an agency, we always consider inputs and suggestions shared by clients and accordingly formulate the best results, with our potions of creativity and strategic planning. We are thankful that Wellbeing Nutrition believed in us and gave us this opportunity to work alongside.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
