MAM
Weekend Unwind with: White Rivers Media co-founder & Ceo Shrenik Gandhi
Mumbai: IndianTelevision moves on to the next in its series of informal, fun snippets that peek into the mind of corporate executives – akin to a virtual water cooler chat. An attempt to get to know the person behind the title a little better, by having them share their nuggets on life and their mantras to deal with the curveballs that life throws – not necessarily revolving around work life – and sometimes going beyond work.
This week, we have on the hot seat White Rivers Media Co-founder & Ceo Shrenik Gandhi. A zealous entrepreneur, Gandhi cofounded White Rivers Media in 2012. Since then, the agency has featured in Deloitte Tech Fast 50’s ranking- a benchmark of fast-growing tech companies worldwide- five years in a row. Gandhi is also a regular speaker at digital and entrepreneurship summits, including TedX.
So here goes…
ü Your mantra for life: My mantra for life is very straightforward- Give joy and pay it forward, always.
ü A book you are currently reading or planning to read: ‘Atomic Habits’ by James Clear is a book that has truly moved me.
ü Your fitness mantra, especially during the pandemic: My fitness routine has always been quite simple. It’s basically, getting a cardio workout by 7:30 am and dinner before 6:30 am.
ü Your comfort food: I’m a big fan of Indian cuisine. So, any Indian meal is my comfort food.
ü When the chips are down a quote/ philosophy that keeps you going: When the odds are not in our favour, it’s important to have faith in yourself and believe that things will get better. So my go-to quote in tough times has to be: ‘Believe. Believe in a better tomorrow, always’.
ü Your guilty pleasure: Binging on my favourite ice cream from NOTO would probably be it.
ü When was the last time you tried something new? I believe I am a curious learner by nature and someone open to new experiences. Last week I tried polishing my table tennis skills, while this week I’m going to try my hand at golf.
ü If you could give one piece of advice to your younger self, what would it be? For the longest time, I was afraid of failing. But if I could give my younger self a piece of advice, I’d say, “fail faster” because failure is what leads to growth.
ü What gets you excited about life? Every day, I get excited about the next day, because every tomorrow has the potential to be extraordinary.
ü What’s on top of your bucket list? Well, I have a long due vacation to Iceland, so it’s fair to say that backpacking in Iceland tops my bucket list.
ü A life lesson you learnt the hard way: Again, just two words- Fail fast
ü One thing you would most like to change about the world: The world is in desperate need of empathy, and it’s about time this changes. Apart from that, on a more practical note, more financial prudence is the need of the hour.
ü An activity that keeps you motivated / charged during tough times: Yoga is something that keeps me charged throughout the day, especially on challenging days.
ü What lifts your spirits when life gets you down? I think meditation works magically when life gets you down. It helps me clear my head which eventually leads me to come up with solutions.
ü Your go-to stress buster: As cliche as it may sound, getting some cardio done at the gym helps clear my mind, and it’s my go-to stress buster.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
