MAM
Weekend Unwind with Thriwe’s Dhruv Verma
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind – a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Thriwe founder and CEO Dhruv Verma.
Thriwe is a one-stop solution for loyalty programs & benefits globally. A serial entrepreneur, Dhruv has had an impressive and varied career, one that has spanned more than 19 years. He took his first entrepreneurial plunge with Golflan in 2011 and launched Thriwe in 2018- 2019. His career has been characterised by adaptability, from overseeing sales management at ICICI to fostering employee growth at Standard Chartered Bank. At CPP Global, he has demonstrated his skill in start-up management and growth methods.
Without further ado here it goes…
Your mantra for life
It’s not done, till it is done.. hence keep moving forward.
A book you are currently reading or plan to read
Autobiography of a Yogi.
Your fitness mantra
Walk as much as you can.
Your comfort food
Lebanese.
A quote or philosophy that keeps you going when the chips are down
Every high will be followed by a low & every low will be followed by a high.
Your guilty pleasure
Oreo cheesecake from Cheesecake factory.
The last time you tried something new
I try new things almost every week.
A life lesson you learned the hard way
The biggest risk in life is not taking any risk at all.
What gets you excited about life?
Change!
What’s on top of your bucket list?
Shark diving.
If you could give one piece of advice to your younger self, what would it be?
Don’t be careless.
One thing you would most like to change about the world
Hunger for money.
An activity that keeps you motivated and charged during tough times
Travel.
What lifts your spirits when life gets you down?
Think about how kind god has been towards me.
Your go-to stress buster?
Playing Golf.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
