Brands
Weekend Unwind with: AIWA India’s Ajay Mehta
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have AIWA India MD Ajay Mehta.
Ajay Mehta has also been heading the MCC Group since its inception in 1991. Over the past three decades, Ajay has handled several brands, nationally, including, Canon, Polaroid, JVC, Mitsubishi Electric, and Toshiba. For Ajay, music is his first passion, and has had the privilege to play the Violin, Indian classical, live on stage with the late maestro Pandit Ravi Shankar. He spends as much time with music and his current preferences are Jazz, Delta Blues and Rock.
Without further ado, here it goes…
Your mantra for life
To embrace change, stay curious, and always strive for balance in all aspects of life.
A book you are currently reading or plan to read
I’m currently engrossed in ‘Sapiens: A Brief History of Humankind’ by Yuval Noah Harari.
Your fitness mantra, especially during the pandemic
During these challenging times, I’ve focused on daily meditation, yoga, and occasional indoor workouts to maintain both physical and mental well-being.
Your comfort food
Nothing beats the comfort of a warm, homemade bowl of lentil soup or ‘dal tadka’
A quote or philosophy that keeps you going when the chips are down
Adversity is the forge of character. Every challenge is an opportunity for growth.
Your guilty pleasure
Indulging in a classic movie marathon with a tub of buttery popcorn.
The last time you tried something new:
I recently ventured into learning the basics of pottery, finding solace and joy in creating something from scratch.
A life lesson you learned the hard way:
The importance of patience and resilience in navigating through both personal and professional challenges.
What gets you excited about life?
The prospect of continuous learning, discovering new horizons, and making a positive impact in the lives of others.
What’s on top of your bucket list?
Exploring the Northern Lights in person remains a top aspiration.
If you could give one piece of advice to your younger self, what would it be?
Embrace failures as stepping stones, for they pave the path to invaluable lessons and eventual success.
One thing you would most like to change about the world
To foster greater empathy and understanding among people, transcending boundaries and differences.
An activity that keeps you motivated and charged during tough times
Engaging in soulful music sessions, especially playing the violin, provides a therapeutic escape.
What lifts your spirits when life gets you down?
Connecting with nature, whether through a walk in the woods or enjoying the tranquility of a serene landscape.
Your go-to stress buster
To unwind and alleviate stress, I often find solace in the company of close friends and family. Engaging in meaningful conversations or simply sharing laughter together acts as an incredible stress buster for me.
Brands
Bombay Dyeing celebrates women this Women’s Day
Heritage brand honours enduring strength with comfort-focused tribute.
MUMBAI: This Women’s Day, Bombay Dyeing isn’t just folding bedsheets, it’s folding generations of quiet strength into one heartfelt message. For over 145 years since 1879, Bombay Dyeing has been a silent witness in Indian homes, present through every change from grandmothers shaping families to today’s women balancing boardrooms, businesses and homes with the same steady grace. This 8 March 2026, the brand turns the spotlight on those women with a simple, powerful reminder: comfort should not only be given by her; it should be created for her.
The campaign celebrates the constant thread running through every generation resilience, nurture and leadership while acknowledging that women often come last when it comes to their own rest and ease. Bombay Dyeing positions its thoughtfully curated collections as personal sanctuaries designed with exactly that in mind:
Rani ka Baug Bedsheets: 400-thread-count premium cotton inspired by royal gardens, blending regal elegance with everyday luxury.
Santino Towels: Ultra-plush, high-GSM cotton with delicate embroidery for spa-like indulgence at home.
The Classic Range: Contemporary, effortless comfort in 100 per cent pure cotton, perfect for the modern woman’s space.
Comforters & Blankets: Quiet essentials that make genuine rest a daily standard, not a luxury.
Bombay Dyeing brand marketing team said, “For generations, women have been the quiet architects of comfort in every home. As a brand rooted in heritage since 1879, we honour their strength and grace by continuing our commitment to quality, trust, and care.”
In a world that moves faster every year, Bombay Dyeing pauses to say what many feel but few voice: the women who hold everything together deserve sheets, towels and blankets that hold them just as gently. This Women’s Day, it’s not about grand gestures, it’s about the small, soft ones that finally say “you first”.
