Brands
Weekend Unwind with: AIWA India’s Ajay Mehta
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have AIWA India MD Ajay Mehta.
Ajay Mehta has also been heading the MCC Group since its inception in 1991. Over the past three decades, Ajay has handled several brands, nationally, including, Canon, Polaroid, JVC, Mitsubishi Electric, and Toshiba. For Ajay, music is his first passion, and has had the privilege to play the Violin, Indian classical, live on stage with the late maestro Pandit Ravi Shankar. He spends as much time with music and his current preferences are Jazz, Delta Blues and Rock.
Without further ado, here it goes…
Your mantra for life
To embrace change, stay curious, and always strive for balance in all aspects of life.
A book you are currently reading or plan to read
I’m currently engrossed in ‘Sapiens: A Brief History of Humankind’ by Yuval Noah Harari.
Your fitness mantra, especially during the pandemic
During these challenging times, I’ve focused on daily meditation, yoga, and occasional indoor workouts to maintain both physical and mental well-being.
Your comfort food
Nothing beats the comfort of a warm, homemade bowl of lentil soup or ‘dal tadka’
A quote or philosophy that keeps you going when the chips are down
Adversity is the forge of character. Every challenge is an opportunity for growth.
Your guilty pleasure
Indulging in a classic movie marathon with a tub of buttery popcorn.
The last time you tried something new:
I recently ventured into learning the basics of pottery, finding solace and joy in creating something from scratch.
A life lesson you learned the hard way:
The importance of patience and resilience in navigating through both personal and professional challenges.
What gets you excited about life?
The prospect of continuous learning, discovering new horizons, and making a positive impact in the lives of others.
What’s on top of your bucket list?
Exploring the Northern Lights in person remains a top aspiration.
If you could give one piece of advice to your younger self, what would it be?
Embrace failures as stepping stones, for they pave the path to invaluable lessons and eventual success.
One thing you would most like to change about the world
To foster greater empathy and understanding among people, transcending boundaries and differences.
An activity that keeps you motivated and charged during tough times
Engaging in soulful music sessions, especially playing the violin, provides a therapeutic escape.
What lifts your spirits when life gets you down?
Connecting with nature, whether through a walk in the woods or enjoying the tranquility of a serene landscape.
Your go-to stress buster
To unwind and alleviate stress, I often find solace in the company of close friends and family. Engaging in meaningful conversations or simply sharing laughter together acts as an incredible stress buster for me.
Brands
Celsius100 Consulting names Rhys Rufus CEO
Long-time leader steps up as firm bets on continuity to drive next growth phase
BENGALURU: Celsius100 Consulting Private Limited has elevated long-serving leader Rhys Rufus to chief executive officer, marking a leadership shift as the firm prepares for its next phase of growth.
Rufus takes over from founder S Ghosh, who will continue as founder and managing director. In his new role, Ghosh will focus on strategic direction and new business opportunities, while Rufus assumes responsibility for daily operations and growth initiatives.
The appointment caps a 16-year journey for Rufus at the company. Having joined in its early years, he went on to build Celsius100’s digital services arm from scratch, turning it into one of the firm’s fastest-growing verticals. Under his leadership, the company strengthened its capabilities across digital marketing strategy, performance marketing, campaign execution and measurement.
Beyond digital, Rufus has played a key role in shaping the organisation’s talent pool and expanding its client base. He has led business development efforts across India and helped extend the firm’s footprint into the United Kingdom, reinforcing its position as a cross-market consulting partner.
“Rhys has been the backbone of our growth story for 16 years. He built our digital services practice from scratch, assembled a brilliant team, and won the trust of clients in India and the UK. His calm temperament, his deep commitment to quality, and his ability to forge lasting partnerships make him the ideal person to lead Celsius100 into its next chapter. I could not be more confident in this transition,” said Celsius100 Consulting Private Limited founder and managing director S Ghosh.
Rufus struck a reflective note on taking charge. “Celsius100 has been home for the better part of my professional life and I am deeply honoured to take on this responsibility. We have built something unique together over almost two decades, and I look forward to working with our talented team and valued clients to take the company to new heights. Our focus will remain on delivering work that truly transforms our partners’ businesses,” said Rufus.
Colleagues describe Rufus as a steady hand under pressure and a leader who prioritises long-term relationships. His elevation signals a clear bet on continuity, with the company choosing to promote from within rather than look outside for leadership.
As Celsius100 enters its next chapter, the transition reflects both stability and ambition, with a familiar face now steering the firm towards fresh opportunities.
