MAM
Weekend Unwind with: Aditya Kuber, CEO & co-founder Ideabrew Studios
Mumbai: Moving on to the next in our series of lighthearted snippets that peek into the minds of corporate executives by having them share their mantras to deal with the curveballs that life throws at them—not necessarily revolving around work life—and sometimes going beyond work.
This week’s guest is Aditya Kuber, CEO and co-founder of Ideabrew Studios. Kuber is a media professional with over 20 years of experience in B2C, B2B, and market and business development, having worked with Sportz Interactive, Yahoo!, Times of India, and Sakal Media Group, as well as assisting in the establishment of Audioboom India in 2016. He led the launch and scaling of BookMyShow Jukebox, its music and podcast streaming business, before going on to launch his entrepreneurial venture, Ideabrew Studios, “one of India’s largest podcast networks” in August 2020.
So here goes…
Your mantra for Life
Try. Don’t be afraid to fail.
A Book you are currently reading / plan to read
The Obstacle is the Way by Ryan Holiday.
Your Fitness mantra, especially during the pandemic
Tennis and regular workouts at the gym.
Your comfort Food
Almost anything homemade!
When the chips are down a Quote/Philosophy that keeps you going
This is a new challenge. Face it.
Your guilty Pleasure
Bad movies and ice-cream!
When was the last time you tried something New?
That would have to be when I started yoga a few months ago.
A life Lesson you learnt the hard way
No substitute for hard work.
What gets you Excited about life?
Possibilities and the fact that there’s so much left to experience.
What’s on top of your Bucket List?
Watching at least one match of every tennis Grand Slam.
If you could give one piece of Advice to your younger self, what would it be?
Get smarter! Work harder! There are no shortcuts in life.
An Activity that keeps you motivated/charged during tough times
Looking around to see that I am not the only one fighting a battle.
What lifts your Spirits when life gets you down?
My family and friends.
Your go-to Stress Buster
TV! Any action film will do!
One thing you would most like to Change about the world
Lack of opportunities for so many underprivileged people.
MAM
Robot Falls Head Over Wheels for Hero Glamour X in Pehla Nasha
Futuristic 125cc bike sparks robotic romance in dreamy campaign airing during Men’s T20 World Cup.
MUMBAI: Love at first ride has officially entered the future and this time, even a robot couldn’t resist losing its mechanical heart. Hero Motocorp, together with creative agency FCB Interface, has launched a captivating new campaign for its latest motorcycle, Glamour X, that cleverly blends emotion, innovation, and nostalgia. Set in a dazzling futuristic world, the film follows a robot who falls hopelessly in love with the sleek design and advanced features of the Glamour X, all beautifully soundtracked to the evergreen melody of ‘Pehla Nasha’.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is rewriting the rules of the segment. By combining cutting-edge technology like cruise control with accessible pricing, Hero has transformed the 125cc bike from a practical commuter into a desirable, feature-packed machine.
Speaking about the campaign, Hero MotoCorp head of marketing Aashish Midha said the film perfectly captures Glamour X’s transformation, “We’re redefining the 125cc category by marrying cutting-edge technology with affordability. This imaginative story where even a robot from the future falls in love with the bike shows just how advanced and desirable Glamour X truly is.”
The campaign is currently live across television and digital platforms and is enjoying prime visibility during the ongoing Men’s T20 World Cup, ensuring maximum reach to cricket-loving audiences across the country.
In short, Hero has proved that romance isn’t just for humans anymore sometimes, it takes a motorcycle this cool to make even robots weak at the knees.
