MAM
WebX IMS launches project Upstart
Mumbai: WebX Integrated Marketing Solutions (WebX IMS), a boutique integrated communications agency, is excited to announce the launch of “Upstart”, an initiative to meet the unique communication needs of startups. This announcement marks WebX’s second anniversary, celebrating two successful years of empowering businesses through strategic communication.
Since its inception, WebX Integrated Marketing Solutions has remained steadfast in delivering innovative and impactful communication strategies that drive results. The introduction of Upstart underscores the organization’s commitment to supporting entrepreneurs with customizable and affordable PR and Communications solutions tailored precisely to their requirements.
Additionally, WebX IMS will partner with key stakeholders within the startup ecosystem, including incubators, venture capitalists, investment houses, and academia, to ensure comprehensive support for startups. This collaborative approach ensures that startups receive holistic assistance to navigate and thrive in the competitive business landscape.
Upstart is crafted to provide startups with strategies and execution solutions essential for building their brand, connect with their target audience, and establish a strong market presence. The program offers solutions ranging from media relations, content creation, social media management, to crisis communication planning, all designed to fit the distinct needs and budgets of new and emerging businesses, empowering them to build their brand, attract investors, and engage with their audience.
Commenting on the launch of the initiative, WebX Integrated Marketing Solutions managing partner Shashank Bharadwaj remarked, “We acknowledge the unique challenges faced by startups, particularly in establishing a market presence through Storytelling and PR. With the Upstart initiative, we endeavor to provide accessible, high-impact solutions that enable startups to effectively communicate their value proposition, differentiate themselves in the market, and achieve sustainable growth. As we celebrate two successful years in the business, this is our way of giving back to the community and empowering the next generation of entrepreneurs”.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
