MAM
WebX IMS launches project Upstart
Mumbai: WebX Integrated Marketing Solutions (WebX IMS), a boutique integrated communications agency, is excited to announce the launch of “Upstart”, an initiative to meet the unique communication needs of startups. This announcement marks WebX’s second anniversary, celebrating two successful years of empowering businesses through strategic communication.
Since its inception, WebX Integrated Marketing Solutions has remained steadfast in delivering innovative and impactful communication strategies that drive results. The introduction of Upstart underscores the organization’s commitment to supporting entrepreneurs with customizable and affordable PR and Communications solutions tailored precisely to their requirements.
Additionally, WebX IMS will partner with key stakeholders within the startup ecosystem, including incubators, venture capitalists, investment houses, and academia, to ensure comprehensive support for startups. This collaborative approach ensures that startups receive holistic assistance to navigate and thrive in the competitive business landscape.
Upstart is crafted to provide startups with strategies and execution solutions essential for building their brand, connect with their target audience, and establish a strong market presence. The program offers solutions ranging from media relations, content creation, social media management, to crisis communication planning, all designed to fit the distinct needs and budgets of new and emerging businesses, empowering them to build their brand, attract investors, and engage with their audience.
Commenting on the launch of the initiative, WebX Integrated Marketing Solutions managing partner Shashank Bharadwaj remarked, “We acknowledge the unique challenges faced by startups, particularly in establishing a market presence through Storytelling and PR. With the Upstart initiative, we endeavor to provide accessible, high-impact solutions that enable startups to effectively communicate their value proposition, differentiate themselves in the market, and achieve sustainable growth. As we celebrate two successful years in the business, this is our way of giving back to the community and empowering the next generation of entrepreneurs”.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
