MAM
Web 3.0 platform ‘coto’ ropes in Vishakha Singh as NFT strategist
Mumbai: ‘coto,’ a web3-based social community platform for women, has announced the appointment of Vishakha Singh as its non-fungible token (NFT) strategist.
The company said in a statement that Singh will create and execute a robust strategy, roadmap, and execution on NFTs for ‘coto’ by spearheading awareness programmes on best practices of NFT for ‘coto’s’ creator community and will be instrumental in making ‘coto’ a front-runner in this domain.
Through this role, Singh will play a vital part in executing the roadmap for ‘coto’s’ decentralised autonomous nature, starting with the NFT programme for creators. Besides involving B2B agencies in ‘coto’s’ early adopter programme for long-standing partnerships, she will also structure the approach based on content-led and community-led NFTs for monetisation, gating, and benefits.
On joining ‘coto,’ Singh said, “I’m delighted to join the dynamic team of ‘coto’. My contribution would be to execute an overall strategy and craft the roadmap for the platform and its creators in the field of NFTs. Web3 is bringing an opportune moment for women for value creation and ‘coto’s’ inclusive environment enables women to create, consume, and communicate without toxicity.”
“Through advanced technologies and insights of blockchain and NFT, I look forward to helping ‘coto’ evolve its tribe in the Web3 space,” she added.
On Singh’s addition to the team, ‘coto’ by Eve World co-founder Rajneel Kumar said, “Web3 has changed the way social communities allow content creation, consumption, and monetisation globally. ‘coto’ is taking a deep dive with technology to cement its position on national and global marketplaces for content demand and supply to create a uniquely sustainable value proposition for its community of women creators and members. Vishakha’s experience will help ‘coto’ onboard the entire community about NFT, blockchain, and its benefits for the greater good of building a thriving, rewarding, safe space for women online.”
In a phase-wise roll-out, ‘coto’ will soon announce its NFT plans and way forward for creators and members, stated the company.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
