Brands
We have ingrained agility and speed in our work culture: Harish Manwani
MUMBAI: Hindustan Unilever Limited (HUL) and its parent company Unilever has never shied away from corporate social responsibility (CSR) and has launched umpteen number of programs from a better tomorrow.
The company believes in a better tomorrow and for that it has to be dynamic. HUL chairman Harish Manwani at the 81st annual meeting highlighted up on how change is ‘the new normal’ and the need for companies to constantly reinvent themselves in order to thrive.
In the speech titled ‘Building a future ready organisation’, Manwani spoke about Unilever’s five-pronged approach to remain future ready – first, embracing technology and inclusive innovation that meets the needs of consumers across the socio-economic pyramid; second, committing to sustainable and responsible growth; third, building future ready talent and capabilities; fourth, values-led and purpose-driven leadership; fifth, creating an agile and inclusive work culture.
He underlined that to succeed in this world one has to develop a high capacity for responsiveness. Organisations will have to adapt to rapidly changing situations and priorities, tolerate ambiguity, and develop new ways of working in order to succeed. He said, “While technology and innovation will be the hardware that drives future ready organisations, it is a values-led and purpose-driven leadership that is the software that must drive sustainable and responsible growth. It is this combination of hardware and software that will shape the corporate winners of tomorrow.”
India at the Forefront of Change
In the last couple of decades, developing countries like India have been marked by a momentous change. Speaking about these advances, he said, “Technology and easier access to information and knowledge have opened up employment opportunities resulting in a new wave of people entering the consumption cycle. We are witnessing a significant increase in the earning power of consumers at the bottom-of-the-pyramid as they join the increasing middle class population in India. The traditional socio-economic pyramid is rapidly transforming itself into a diamond with a burgeoning middle class and
He elaborated on how we live in an increasingly interconnected world that is changing faster than ever before. He spoke about the need for companies to be able to seize the opportunities these changes present, and also protect themselves from the challenges of the VUCA (Volatile, Uncertain, Complex and Ambiguous) world.
Building a Future Ready Organisation
Manwani advised that to be future ready, business must have the vision and the capabilities to compete in the world of tomorrow, and have a larger purpose to remain relevant to society.
He went on to underline that at Unilever, the approach of developing innovations with consumer price as the starting point was at the heart of company’s inclusive innovation strategy. “HUL had institutionalised a ‘challenge cost’ mindset where the target price for consumers drives innovation in each segment and category,” he said.
He also spoke about HUL’s focus on addressing the needs and aspirations of consumers as well as social and environmental challenges in its journey to being a future ready organisation. Manwani spoke about how the Unilever Sustainable Living Plan which was launched in November 2010 was the guiding light in this journey.
It is import to nurture the continuous learning environment that builds talent and new organisational capabilities. He reiterated that the most important asset of any organisation is its reputation. “For future ready organisations, leaders need to not only build the organisational capabilities to harness technology and new ways of working, but also instil the values to build sustainable and responsible models of growth,” Manwani said.
He argued that in a world with easy access to information and rapid changes, companies need to move fast to keep up. Manwani said, “At Unilever, we have ingrained agility and speed in our work culture.”
“Equally, diversity and inclusion is an important aspect of our sustainable business growth agenda and a key to building a future ready organisation. In HUL, we refer to this as ‘Winning Balance’,” he added.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
